Positioning

Sure does - not necessarily someone I'd seek out, but it would be hard for me to forget her

Here's how I personally try to handle the whole "positioning" thing... and it's just my take.

First, I try to think of who exactly I'm talking to or trying to attract

Then I try to figure out (or ask them) what their biggest, most painful problems they face are

Then, I try to position myself as a unique, different way to solve
that problem in a fast, simple, easy, low hassle, convenient way.

But I aim for the biggest problem in that market... and try to
position myself as the solution that makes the most sense.

So, for me personally, I've had the best luck with positioning basing it
on the biggest problem my market has... i'll try to "invent" myself as
the solution to that problem in some unique and different way.

That's a great example...gives me some ideas. Positioning is so simple that it can be hard to describe to a client why it's so important. This is what I've been using:

1) Your customer wants to know "Will this meet my most present need?"

Solution: Meet the Need

Communicate how your product or service or expertise will meet one or more of the clients core needs: validation (respect and/or status), security (safety, trust, comfort), excitement and/or transcendence (purpose and significance.

2) Your customer wants to know "Is this product or service the most fitting option for ME?"

Solution: Demonstrate Affinity

Communicate how you're the most appropriate solution for a specific target market by communicating your personality and core values or the core values of your business, your product or your service.

3) Your customer wants to know "How does this fair in comparison to other products/services in the same category?"

Solutionemonstrate Social Proof

Communicate, through reviews/endorsements, that you have the approval of people whom your target market already likes and trusts.

4) Your customer wants to know "Is there anything this product or service can give me that I can't get anywhere else?"

Solution: Demonstrate Novelty

Communicate anything and everything which makes you a novelty...which sets you apart in a category which only YOU can occupy.

From what I've seen, the most effective branding and marketing messages do all four of these.