A Sales Page in Progress - Suggestions, Help, and Ideas?

7 replies
Hi everybody.

I admit: this is a bit off-color in terms of what is usually posted here (ie., finished sales copy for critique).

But, I have hit a real mental roadblock. And I could use some help to get my copy off the ground and moving again.

You can see what I am working with here: A Smart Affiliate

A Smart Affiliate is a paid newsletter that I am in the process of starting (please, no discussion about the viability of the model; I ran a few paid sales letters in other niches and they did quite well).

In short, the newsletter will offer the following:
(1.) Advice and knowledge on different approaches, niches, topics, etc. in Internet Marketing

(2.) Q&A Sessions ... and, if I do not know the answer, I will invite an industry professional to answer it for me.

(3.) Regular interviews with industry leaders from across all IM disciplines (blogging, social media, PPC, e-mail marketing, product creation, copywriting, etc.) ... I will announce the person a week in advance so that subscribers may submit their own questions to be answered.

(4.) Regular and brutally honest reviews of the hottest and biggest launches in the MMO niche ... I have absolutely no reservations tearing a product apart if it deserves such treatment.

(5.) Additionally, I will work out deals with product vendors to get my newsletter subscribers a reduced price on the product.

(6.) Regular surveys so that the subscribers may tell me what they want to learn about, what they want reviewed, who they want interviewed, etc.).

(7.) Guest 'posts' from those people on the cutting edge of Internet Marketing (so my subscribers may learn why these people are doing and why it works before anybody else).

(8.) And, of course, there will be substantial amounts of free goodies just because ...
In general, I aim to provide a comprehensive publications suited for both IM newbies and veterans that will allow them to expand their horizons, their knowledge, and their connections ... while allowing them to make smart purchasing decisions on IM products that will assist them in achieving their IM goals.

As for pricing: There will be a $2.95 trial for the first 30 days and, afterwards, it will be $4.95 a month.

The newsletter will be published (ie., e-mail to the subscribers) each Sunday evening.

All in all, I am just blanking out at trying to write this sales letter.

Trust me, I am submitting this thread in order to get somebody to basically write the letter for me. I am just looking for some advice/thoughts/ideas/opinions that can get my creativity working again.

... any help would be greatly appreciated!
#ideas #page #progress #sales #suggestions
  • Profile picture of the author Mark Pescetti
    It isn't a bad start.

    You've got to start agitating the "symptoms" that affiliates go through.

    What's the bad advice they get and what are the predictable outcomes you can position yourself to help them avoid or overcome?

    Then...

    Why are YOU the person they should listen to - after all the advice they've received, up until now, made them fail?

    Provide the offer (which sounds awesome.)

    And communicate what they'll be able to achieve in their life - by becoming a smart affiliate.

    Build the consequences for what they'd be leaving on the table - if they continue going in the direction they are RIGHT NOW...

    ...give them one more reminder of what's on the table.

    Close it out.

    Some powerful P.S. stuff.

    Boom!

    Mark
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    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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  • Profile picture of the author Alex Cohen
    Originally Posted by Nate Simms View Post

    Hi everybody.

    I admit: this is a bit off-color in terms of what is usually posted here (ie., finished sales copy for critique).

    But, I have hit a real mental roadblock. And I could use some help to get my copy off the ground and moving again.

    You can see what I am working with here: A Smart Affiliate

    A Smart Affiliate is a paid newsletter that I am in the process of starting (please, no discussion about the viability of the model; I ran a few paid sales letters in other niches and they did quite well).

    In short, the newsletter will offer the following:
    (1.) Advice and knowledge on different approaches, niches, topics, etc. in Internet Marketing

    (2.) Q&A Sessions ... and, if I do not know the answer, I will invite an industry professional to answer it for me.

    (3.) Regular interviews with industry leaders from across all IM disciplines (blogging, social media, PPC, e-mail marketing, product creation, copywriting, etc.) ... I will announce the person a week in advance so that subscribers may submit their own questions to be answered.

    (4.) Regular and brutally honest reviews of the hottest and biggest launches in the MMO niche ... I have absolutely no reservations tearing a product apart if it deserves such treatment.

    (5.) Additionally, I will work out deals with product vendors to get my newsletter subscribers a reduced price on the product.

    (6.) Regular surveys so that the subscribers may tell me what they want to learn about, what they want reviewed, who they want interviewed, etc.).

    (7.) Guest 'posts' from those people on the cutting edge of Internet Marketing (so my subscribers may learn why these people are doing and why it works before anybody else).

    (8.) And, of course, there will be substantial amounts of free goodies just because ...
    In general, I aim to provide a comprehensive publications suited for both IM newbies and veterans that will allow them to expand their horizons, their knowledge, and their connections ... while allowing them to make smart purchasing decisions on IM products that will assist them in achieving their IM goals.

    As for pricing: There will be a $2.95 trial for the first 30 days and, afterwards, it will be $4.95 a month.

    The newsletter will be published (ie., e-mail to the subscribers) each Sunday evening.

    All in all, I am just blanking out at trying to write this sales letter.

    Trust me, I am submitting this thread in order to get somebody to basically write the letter for me. I am just looking for some advice/thoughts/ideas/opinions that can get my creativity working again.

    ... any help would be greatly appreciated!
    Rather than "writing from your heels" use a proven template. Templates break sales letters down into component parts.

    They give you the ability to write each part of your sales letter separately. And you can skip around and write the component that's most clear in your mind at any given time.

    Great way to get clarity.

    When you're done, put all the parts together and add any necessary transitions.

    Alex
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    • Profile picture of the author Nate Simms
      Originally Posted by Mark Pescetti View Post

      It isn't a bad start.

      You've got to start agitating the "symptoms" that affiliates go through.

      What's the bad advice they get and what are the predictable outcomes you can position yourself to help them avoid or overcome?

      Then...

      Why are YOU the person they should listen to - after all the advice they've received, up until now, made them fail?

      Provide the offer (which sounds awesome.)

      And communicate what they'll be able to achieve in their life - by becoming a smart affiliate.

      Build the consequences for what they'd be leaving on the table - if they continue going in the direction they are RIGHT NOW...

      ...give them one more reminder of what's on the table.

      Close it out.

      Some powerful P.S. stuff.

      Boom!

      Mark
      Hi Mark.

      Thanks for the advice.

      It is funny how a little bit of nudging in the right direction can 'clear the fog' from one's head.

      Andrew,

      THANK YOU!

      I have been looking for copy examples pertaining to an offer similar to mine and have come up empty handed.

      Your Google'ling skills are clearly much more powerful than mine.

      Originally Posted by Alex Cohen View Post

      Rather than "writing from your heels" use a proven template. Templates break sales letters down into component parts.

      They give you the ability to write each part of your sales letter separately. And you can skip around and write the component that's most clear in your mind at any given time.

      Great way to get clarity.

      When you're done, put all the parts together and add any necessary transitions.

      Alex
      Alex,

      Thanks. Andrew above provided some pretty solid examples for me to study. So now, hopefully, I can translate some of that material to fit my specific needs using the template I already have downloaded to follow.

      Take care!
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  • Profile picture of the author wrcato2
    I am an affiliate marketer, and after reading your sales letter, I found that it wasn't talking to me. As to the problems an affiliate goes through with preparing and launching a campaign.


    Give a list of benefits that will attract me to your offer.

    What will your newsletter do for me?
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  • Profile picture of the author ThomasOMalley
    Find some good sales letters and use them as a model if you have some copywriting skills

    Otherwise, hire a good copywriter.
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  • Profile picture of the author verial
    I charge $100 for copywriting critiques, but I'll give you four pointers for free:

    1. Your logo is too big. Or perhaps you intended for it to be a headline? If so, it tells me nothing. At present, I need to scroll down on your page to even figure out what it's about -- a big mistake. Don't make your prospects have to do unnecessary thinking or work!

    2. Your "real" headline: "This is the page the gurus didn't want you to see..." also tells me nothing. What's the benefit of the thing you're about to sell me? Who are the gurus? Perhaps your goal is to direct people from somewhere else to your site, in which case you've already introduced "the gurus" and proved how they are the enemy of your consumers. But I doubt that's your plan. And if I'm right, you've got to change your headline, the most important part of your copy.

    3. Your sub-headline makes a mistake common to novice copywriters: Asking a question that could easily be answered with "no" or "never." Never ask a question that a prospect could dismiss, unless you are trying to qualify prospects at that point. Your question here is not only hard to read due to the punctuation but is also a question that is unlikely to be going on in the conversation already in your prospect's head. You're assuming he's bought several products before and that they've all failed. You're priming your prospect to think that online products are scams or useless -- right before you try to sell him an online product! Replace this with a benefit of your program (at this point I still have no idea what this page is doing).

    4. Change your picture. Having a personal picture is a good idea. Consumers like to buy from people not from businesses, after all. But, you must keep this in mind when selling a product: Always use a picture in which you are smiling and looking directly at the camera. This adds a level of personal connection to your copy. Your present picture gives me the feeling that you're a stone-cold, serious, introverted guy. I personally wouldn't want to be friends with you based on this picture.

    Those four points were from my first impressions of your page -- it took me under 10 seconds to pick out these flaws. It will take your prospect less time to close the window.
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