Do you outline when you're writing your body copy for your ad?

by 7 comments
Just like the question asks...

Do you outline every piece of detail when making your case? Or do you keep it spontaneous/free flow?


I know for sure we all follow a some kind of formula, but when it comes to writing out your case for your product, do you outline?

And why?

Also, if you have a link to some scientific paper, post it. I'd like to see if there's any scientific answer to this question.
#copywriting #body #copy #copy or making #outline #outlines #writing
  • Profile picture of the author Ross Bowring
    I have an outline in my mind but rarely on paper.

    --- Ross
  • Profile picture of the author svedski
    Sometimes I create an outline, but rarely do I use the outline later.
    I just write and see what happens. Usually it turns out great right away.
  • Profile picture of the author Alex Cohen
    Originally Posted by DavidG View Post

    Just like the question asks...

    Do you outline every piece of detail when making your case? Or do you keep it spontaneous/free flow?


    I know for sure we all follow a some kind of formula, but when it comes to writing out your case for your product, do you outline?

    And why?
    A sales letter should have a persuasive flow.

    So before you write your first word, think through which components (headline, social proof, P.S., etc) you'll include in the sales letter... and in what order.

    That's your "outline".

    Whether you write it down or not just depends on how much you trust your memory.

    Alex
  • Profile picture of the author Mark Pescetti
    I write notes of what I want to say (at some point) in the copy.

    But I don't create an outline. I just have a mental image of how I want the copy to feel.

    I will create a kind of flow outline - if I'm writing a solo ad, video script, sales letter, upsells and follow ups. I just want to organize and leverage everything effectively.

    Mark
  • Profile picture of the author Andra el
    some time i write on a paper ... sometime just in my mind. but occasionally i wrote it

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