Do It Better
Every niche has more junk... than quality products and services.
Why is that important for you to acknowledge?
Because when you're putting yourself in your prospect's shoes, you've got to know the other stuff they're being exposed to.
Study what ISN'T working... as much as researching and immersing yourself in what IS working.
You've got to make sure you're sending out a clearer, sharper, branded message that genuinely connects with what your ideal customer/client NEEDS to hear.
Likewise...
All of that junk and off-the-mark copy consuming your niche only creates more objections and skepticism than ever in the mind of your ideal client or customer.
You may not like it, but it's your job to become aware of and overcome those objections...
...and turn those skeptics into hot buyers.
When you see how your competition is positioning themselves, you'll see a lot more of the potential objections your prospects will likely bring with them - when they find themselves on your site.
That's huge.
Think about it.
Studying what works definitely gives you a competitive edge.
But exposing yourself to the endless crap that's mucking up the waters of your niche is equally important.
It helps you understand how the passionless money-grabbers are putting themselves out there...
...so you can easily figure out how to do it better; how to position your product or service as the solution-beacon your audience is REALLY looking for.
Just a tip.
Mark
Why is that important for you to acknowledge?
Because when you're putting yourself in your prospect's shoes, you've got to know the other stuff they're being exposed to.
Study what ISN'T working... as much as researching and immersing yourself in what IS working.
You've got to make sure you're sending out a clearer, sharper, branded message that genuinely connects with what your ideal customer/client NEEDS to hear.
Likewise...
All of that junk and off-the-mark copy consuming your niche only creates more objections and skepticism than ever in the mind of your ideal client or customer.
You may not like it, but it's your job to become aware of and overcome those objections...
...and turn those skeptics into hot buyers.
When you see how your competition is positioning themselves, you'll see a lot more of the potential objections your prospects will likely bring with them - when they find themselves on your site.
That's huge.
Think about it.
Studying what works definitely gives you a competitive edge.
But exposing yourself to the endless crap that's mucking up the waters of your niche is equally important.
It helps you understand how the passionless money-grabbers are putting themselves out there...
...so you can easily figure out how to do it better; how to position your product or service as the solution-beacon your audience is REALLY looking for.
Just a tip.
Mark
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Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More