Do you use "happy" much in your copy?
And I found that odd. I mean, if you peel back the layers of the "onion" and get to the basics of what we all want... isn't it to be "happy?"
We buy stuff that makes us happier?
and yet, I've written over 1,000 sales letters in the last 13 years and almost never use that actual word "happy?"
Do other copywriters use that term a lot? if not, is it because it's just so hard to pin down what happiness is to each prospect?
For some reason, I just found it odd... that when it all comes down to it, we want to be happy and have freedom, yet for some reason, I almost never find myself using that word in my copy?
do you guys use that actual word a lot? or do you try to let the reader make that connection between the product and their happiness?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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