Is my squeeze page really terrible?

Your page could be improved but it's not so bad that your
optin should be so low. I think that you got ripped off.

40 cents per click should give you better results for a
free offer. I can never understand how a list owner
could promise a certain number of clicks. Something
has to be fishy there. That's a $200 loss. I'm sure
Facebook would have given you better results.

-Ray Edwards

Nice capture page... Maybe too much information... But wow you got totally ripped off. Sorry to hear this my friend. Live and learn maybe but wow, that stinks.

Thanks a lot guys.

It was my feeling as well. But since I am fairly new in this IM thing ( few months experience) I didn't want to accuse the person or anything like that.
What is your guess on the optin rate for the current squeeze page? 30%? Less? More?

It is super hard to find good quality solo ads in the weight loss market (at least for 200 bucks).

Raydal, thanks a lot. How my page could be improved? Wording? Adding more pictures?

I agree with Ray, I've seen better squeeze pages and I've seen worse.

Yours could be improved by being more specific... adding specific time frames or
other specifics.. but even with what you have, that's a horrible optin rate.

By the way, this is the exact reason why I'm a big believer in going after traffic sources in which THEY are actively searching for you.

For me, Google Adwords has given me the best results, by far, out of any online traffic source I've ever used. But with Adwords, you've got prospects who are actively searching for the kind of information you have... people are sitting down and typing into Google what they're searching for.

I've heard horror story after horror story about solo ads... and honestly, about the only people who make money with solo ads are the ones selling them.

Because most of the lists have been marketed to death.

Facebook is a much better use of marketing dollars... in fact, the only traffic sources I even use these days are Adwords, organic Google, Facebook, and media buys that allow you to target demographics.

I would imagine by just looking at it real quick, that your headline might not drawing people in as well as it should.

I also think a quick story would work nicely up top, something to reel people in and trust a little more. The page is a bit bland (to me), it doesn't tug at me emotionally in a any way. People have seen these types of ads a million times and I guess they've become a bit immune to them.

Here's a headline wording option ...



In This FREE Report, You'll Discover ...

i saw your squeeze page. well what i can say is, it has too many wordings. and for that i suggest you to either convert all the words and make a video of it subscribers always attracted to videos . trust me

p/s : you can take a look at my squeezepage as an example :p no hard selling though, just trying to give you the rough idea how it is

Thanks a lot guys!

Shaun, I will give facebook (although I heard FB doesn't like squeeze pages) and google adwords a try then, thanks a lot for your very useful post.
Anabelle, I am going to steal that headline! It looks great

Before buying a solo ad, I'd suggest opting in for yourself and watching the emails for about 6 to 12 weeks. Too many people buy solo ads simply because the niche works and the list is big. But it's the owner's relationship with the list that counts.

The page isn't that bad, so the low conversion rate could only be explained by list quality.

You might want to reconsider your sources on this statistic. There's a TON of BS and exaggeration out there. One person makes an overoptimistic claim like this just to get you to buy their "how to build a list" product, next thing you know someone repeats it, then another person, and another.

Dan Kennedy calls this "marketing incest," and it's damn common in the IM niche. Crap gets spread around so much that the "everybody's saying it so it must be true" mentality replaces reasonable judgement. Crappy squeeze pages get crappy results, 1% or less, good ones get 10 to 20%. Anything more than that is friggin' amazing.

And, since I'm sure there will be some overhyped objections to my response, there is a way to find out what the average opt in rates really are for an industry. If you use mail chimp, you'll get a industry average click through and open rate report right next to your own report for your list. Use this, and your own experiences, as your standard of measurement. Don't trust what you read.

The squeeze page and the whole concept is junk.

If someone finally reveals one more thing...well, I won't be surprised. Seems to be a lot of revelations and secrets being exposed.

4 proven steps to lose weight fast? Yawn.

There are people spending thousands and thousands and thousands of dollars in the weight loss niche on infomercials, creating supplements, ads...

Here you go and put up a ho hum squeeze page claiming you're gonna reveal something nobody knows.

You're gonna have to come up with something a whole lot better - then again I don't know what you consider successful.

What you have now wouldn't get anywhere near what I would consider successful.

If you don't have the money to compete with the big players, you're going to have to get original...you're gonna need the biggest "wow" anybody has ever seen...something that when they read your message they put down the gallon of ice cream and start typing their email in with their stubby fat little fingers.

Best wishes.

So for you it justifies the poor optin rate?

I find it hard to believe that 500+ persons clicked on a link in a solo ad (where I basically said they will discover 4 essential weight loss tips, which healthy foods make them fatter etc in a free report) and have only 1pct of them opting in!

In your opinion, what action step could I take right now to make my squeeze page (and the "whole concept") less "junky"?

I am in this niche because I like this topic, and I want to help and give people solid and proven advice while making money at the same time.
I am not trying to reinvent the wheel.

I take your post as " if you don't have loads of cash to invest, or don't offer something that no one else knows, you are doomed and you should quit this niche"

Well what I know about weight loss, fitness and bodybuilding in general is enough I think to help the average person who struggle to lose weight.

I am interested in your opinion.
Thanks

the Name email and phone should be on the top right.

I'd say it's too wordy. the opening of "are you willing to follow..." sounds bad to me and I stopped right there. I'd agree with most of the other people on being more succinct on each point.

Juicyy,

I think we all agree on 2 things.

1. you bought a poor service that didn't live up to claims
2. your squeeze page can be improved.

So, instead of beating you up over it, here's what I do when I market in the fitness niche.

And by the way, it's a niche I've been in since 2001 and have done quite well.

1. Try to find traffic you can target as much as possible

This is why I like Google Adwords the best... it's tough to get more targeted than bidding on the keywords your prospects will be typing into the search bar.

Facebook, for me, is a distant second.

But try to think of ways to get traffic that consists of people actually SEARCHING for what you sell.

Often times, that will eliminate a lot of traffic sources out there... since they are more of a shotgun, scattered approach.

you want a rifle, sharpshooter approach where you can zero in on your ideal target.

That's why it's so much easier to sell to people who are actively searching for what you offer... instead of just showing your ad to those who didn't.

But also, your squeeze page needs work.

Some of my best performing ones (over 45% optin and higher) follow a certain formula.

1. they instantly identify my target market by calling out their problem

One ad I had running used the headline "Tired of your Beer Belly?" or something like that.

That ad had a click through rate of over 15% on adwords where my next closest was 5%.

But on your squeeze page/optin, try using a prehead that calls out their big problem... then have your headline offer up the end result solution... and add in a specific period of time and also throw in something that counters an objection.

So, "How to Get Washboard Abs in just 30 Days without Doing Situps"
is an example of an end result, specific period of time, and addresses objections.

You always want to be ultra specific when it comes to your headlines and copy.

"Losing weight" isn't specific.... but melting off 8 pounds of fat in 4 weeks and showing off abs that look like they were carved out of stone" is more specific.

Also, some of my best performing squeeze pages offer up just one killer tip/technique that's so intriguing... people are dying to know what it is.

They think to themselves... I just GOT to find out what that is. And make it a really good, solid secret that's something MANY people want to know about.

Because if you offer a really kick ass "secret" or technique with your opt in, and it's really good... people will start thinking to themselves... "if she's giving this stuff away... I can't IMAGINE how good her paid stuff is"

That's why these ads and headlines like "1 Weird Trick for Losing Belly Fat" or "Weird Food Burns Fat"

these work because they're specific and offer up curiosity... people want to know what it is.

Try to offer up one killer tip or technique... and make it VERY desirable for your market... something your market wants to do.

I had a free report years ago that was "how to Add 20 Pounds to your Bench Press in Just One Day" and that optin got me over 50% regularly.

Give them too many choices or options and they won't do anything. But tempt them with a really killer technique and they'll opt in.

So, the way it can be strengthened is by having a more specific and benefit-driven headline... as well as more benefit-driven and specific bullets...which really spell out what you can do for them.

So, again, stuff like "How to Lose weight" is not going to be as hard-hitting as "How To Lose Ugly Belly Fat and Get Six Pack Abs in Just 30 Days... So You Look Good On The Beach"

see how that's more specific and it starts to paint a more specific image in the readers mind... as opposed to "lose weight" doesn't really form a clear image in your mind.

Your prospect can picture "lean, ripped, six pack abs".... its much harder to picture "losing weight"

Throw in a time frame and the prospect starts to see how they can have what they want in X amount of days.

The time frame makes it seem doable and realistic... and the benefit paints the pleasing "before and after" in their minds.

So, just make the opt in contain a secret or tip that's so powerful, they'd feel foolish if they didn't sign up.

I think your opt in would do much better with a more specific and benefit driven headline and benefits...

I think you're lacking specificity in a lot of things.

(1) Your customer profile: Who exactly are you targeting? Rather than targeting a bulk of them, take one common persona, and target that one person.

(2) Your copy lacks specificity. Instead of "losing weight", try things like "shed 12 inches off your waist" or "drop a dress size", etc. It's all about being so specific and personal that you're using the jargon of the market you're targeting.

(3) Qualification of prospects... Do they want a gym? Do they want a diet solution? Both? Or none of them?

That's why step #1 is so important. If you don't know where the archery target is, why bother even shooting?

*

And then there's the problem with the choice of words in your copy.

Try not to ask binary-form questions, where prospects can reply a "yes or no" (unless, it's really presumed, researched and split-tested to work). Questions that work are tough to get... So far, the few questions that actually work, are questions that leverage on "wonder". For example... "How does....?"

Your bullets aren't dimensionalized enough. There aren't emotions attached to them. There's little imagery or few conditioned anchors.

Don't tell... show. Convince.

James Fame

Remember this rule in the future:

Always use your own ad server when buying clicks directly from a website. Otherwise, you're bound the get ripped off!

You had less than 1% opt-in rate. Trust me, you got scammed.

Hey Juicyyy,


You're welcome... but just be aware of your target market and who is going to see this page.

If there will be women seeing it, you don't want to use the "Beer Belly" angle so much, because women don't really resonate with that.

Muffin top, maybe... but not so much Beer Belly.

The "beer belly" ad I used on Plenty of Fish, a dating site, and it was targeted ONLY to men who wanted to get abs to impress women.

so, since I knew that 100% of the ad visitors would be male... because I had complete control over it, I went with Beer Belly and it crushed all others.

BUT... if your site will be seen by women and men, I would skip Beer Belly because it doesn't do much for women seeing your ad... think of terms that would resonate more with women.

Losing fat on the hips, belly, buns, and thighs? Make your backside your "best side"... I don't know, play around with it.

With guys, losing the love handles always worked, beer belly worked well, etc...

but women, you gotta use different terms, or you can try to make it appeal more to both by saying "lose belly fat, get a flat stomach, etc..."

Check out Mike Geary's Truth about abs home page and see how he uses different terminology for the different sexes. Do that.

Heck, just model what Mike uses, put it in your own words, and you'll be doing better than the optin rate you had... provided you get an honest traffic source :-)

Annabelle... you're missing the point. OK the language may be "off". It's off the top of my head. I'm not writing the damn thing. Point is... it's more compelling than your trite offering. All those hackneyed words and clichéd expressions. "Finally revealed!"... "FREE report!" - give me a break.

As for "babe" - I used it for the alliteration. It's hitting on "babe"... "big"..."belly..."bitch". Would have thought that obvious.

So, Mal...

I took what you wrote and said it verbatim to my wife... and she proceeded to kick me squarely in the meat and potatoes... so, it definitely touches a nerve!

It just might be a Winna winna chicken dinna....

Three possible improvements are:

1) the typography of "Tired Of Not Having A Flat Stomach?" and "Finally Revealed: How To Incinerate Stubborn Fat FAST!" The letters are too thick and too close together, making them hard to read.

2) Remove the capitals of small words: "of", "a", and "to". Home builders don't paint the scaffolding, and we don't draw attention to words that have only a supporting role.

3) Consider shortening the headline. The first three words, "Discover How To .." are not needed, and therefore weaken the message. "Lose Ugly Belly Fat in Just 4 Weeks.. so you look good at the beach!" Always try to keep the headline as short as you possibly can, while stating a full promise.

This thread seems to have gone quiet for a while but I was wondering...what was your actual solo ad copy like? that would have played a factor in their responsiveness

LOL damn

everyone and their f'n mother is using my "WARNING" squeeze page.

unfortunately, its missing several key things I used in it, that made it convert so well...

the copy is ehh... so so... very average.

you gotta test it. :-)

I know when I made one of my first squeeze pages I always tended to be more generic, kind of like the one you have up now, but once I got comfortable, and tried things out for myself (using slang, nicknames, 'lol', etc) my conversions went up a couple of percent every time.
Shorter is sweeter always (one of my best converting ended up being about 30 words on the whole page, because lets face it, they want to read ONE sentence anyways. My intial reaction to your page is to skip over the top parts, read half of the middle, and then you lsot me. I'd cut the fat and try again.

Also, find some solo ads you can trust, the #'s aren't making a whole lotta sense

cheers and good luck

Squeeze page aside, I totally think you got scammed. No doubt about it.
That site just screams spam/scam/crap.

Weight Loss Solo Ads | Health Solo Ads | Fitness Solo Ads | Forex Solo Ads

Seems like that traffic was just really low quality, definitely not tier 1, so ya most likely you got ripped off because your squeeze page doesn't seem all that bad.

BTW, some of Mal's headlines are pretty hilarious!