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Do you write copy in word or directly to the sales page

by blackhawkup Banned
15 replies
Just wondering how the masses do.

Do you all write the entire copy in a word doc then format it on the sales page?

Or do you write the copy on the sales page?

ALSO,

Do you edit while you're writing or after?

Thanks for the help.
#copy #directly #page #sales #word #write
  • Profile picture of the author Raydal
    I write in WORD and then transfer to Dreamweaver. Sometimes
    I use Frontpage before going to DW.

    I find it easier to edit in another program other than the program I
    wrote the copy in.

    -Ray Edwards
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  • Profile picture of the author AnabelleFlorida
    I write in WORD or PAGES (MAC) depending on what computer I'm on (my new MAC doesn't work with WORD)

    I use my Ipad to make notes, and even longhand on a notebook while on the beach or by the pool (though I've been known to carry my iPad to the beach and pool, too!)

    As far as editing ... I tend to write it all down, then edit, shape, polish. If something comes to me while I'm writing, then I'll take care of it, otherwise, i'll wait until the end.

    I have on occasion edited in sections, I'll write the opening, then edit that before I go on and so forth.

    In the end it's whatever works best with you. Trial and error. Everyone is a little different. I know a copywriter who won't write anything until his headline is absolutely perfect. Another who edits as he writes. And one who writes a first draft, records himself reading it, then rewrites everything again while listening to his recording.

    Whatever works for you.
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  • Profile picture of the author Don Grace
    I prefer Dreamweaver because I can work in a template and do all the images if any. But lately it's been a lot of VSL slides so I start in Word and transfer to Powerpoint.
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  • Profile picture of the author svedski
    I write in FocusWriter (really neat program if you want to write uninterrupted).
    I don't edit too much while I'm writing, although I still do SOME editing. I enjoy writing, but hate editing. Therefore, I want to get that out of the way asap.
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  • Profile picture of the author Mark Pescetti
    I do 95% of my writing on the iPad - using the Pages app.

    Using it right now.

    I spend most of my time writing in coffeehouses. Very, very rarely do I write at home any more.

    I send clients the copy in Word format.

    Or if it's for myself, I just copy and paste it directly into Wordpress. In fact, copy and pasting from Pages works better than using Word. It maintains the formatting and doesn't add all the extra spacing.

    Mark

    P.S. I'm constantly editing. I like editing as I go because new ideas reveal themselves. But I NEVER sit down to write anything - until I'm clear about the USP/branding, hook, positioning... blah blah blah....
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  • Profile picture of the author joyfulwraps
    I do the same as EricRand, with writing in notepad first just to get my thought down. I then copy paste into Word where I edit.

    Sometimes it bothers me and I have to make a correction as I type the first draft in notepad but usually I do most of the editing in Word.
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  • Profile picture of the author Lokahi
    Most times, I'll start with a notepad (which doesn't have formatting, so it won't transfer online or mess up my formatting when pasted into my Wordpress blog) and then paste that into my Wordpress blog and make edits from there. Starting out in Notepad with a rough idea of what I want to write, even a bare bones outline is a better way for me than staring at a blank post page and trying to gain inspiration.
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  • Profile picture of the author BklynOnline
    I write (initially) in Notepad as well.

    The lack of formatting features makes me focus on the text.

    Edit moves to Word.
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  • Profile picture of the author bob ross
    Indesign because I much prefer print marketing.
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  • Profile picture of the author Corey Geer
    I prefer to do any writing that needs done in Word because sometimes it'll catch simple mistakes I make. Sometimes it'll also try to make corrections that make absolutely no sense as well.

    I prefer to transfer anything from Word over to WordPress if I'm doing anything on a website, but just make sure to switch off of Visual and then format it as need be after you have copied and pasted it.

    I really only open up Dreamweaver if I need to make a CSS modification that can't be done via WordPress.
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  • Profile picture of the author Matt Ausin
    It takes some getting used to, but these days if it's meant for web, I just create copy along with HTML/CSS as I go. I'm one of those copywriters who write/edit at the same time, so adding <p>, <hX>, <ul> and other simple tags doesn't interrupt my flow at all.

    And when the ideas just aren't coming, I mess around with formatting and that often leads to new ideas.

    Before I adapted this approach, I used Google Docs. It did all I wanted but there was no easy and quick way to transfer it to clean HTML.
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    • Profile picture of the author MikeHumphreys
      Depends on what type of marketing I'm writing.

      If it's an offline marketing piece like direct mail, then I'm using MS Word. If it's an online marketing piece like a squeeze page or HTML salesletter then I'm using Dreamweaver CS4 (which handles all of the HTML coding for me) and Photoshop CS4 for any minor graphic work (i.e. headline graphics) that isn't already being done by the graphic designer. If it's a VSL, then I'm using Word for the voice-over script and PowerPoint for the slides.

      I do all of my rough draft writing done first. I let it sit at least overnight or even a full day.

      Then I start multiple rounds (5-7 rounds on average) of editing, often with part or a full day in between editing sessions. I've discovered for me that if I try to edit while I write that I wind up getting brain locked on what to write next or my writing speed slows down to a crawl.

      The breaks in editing allow my brain to quietly work through any stumbling blocks in the copy like a headline that doesn't fit and an immediate replacement hadn't popped up in my head during a normal editing process.

      I worry about typos or grammar mistakes last... what spell check doesn't catch, I usually do during the editing or reading out processes. Grammar checking tools aren't always useful especially if you're writing copy for a target market that doesn't normally talk in a grammatically correct manner or uses a lot of lingo/slang.
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