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Which persuasion triggers (copy elements) can you identify?

by Alex Cohen
4 replies
Here's the cover of a "slim jim" I received in the mail last week.

Which persuasion triggers (copy elements) can you identify?

Alex
#copy #elements #identify #persuasion #triggers
  • Profile picture of the author concentrator
    I could identify the title, testimonial and book quotes.
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    • Profile picture of the author marciayudkin
      Both images are very strong - the green gunk with celery sticking out of it and some kind of leafy green next to it, and the elderly gent waterskiing.

      Good use of prestigious authority - Harvard and Nobel Prize.

      Strong guarantee.

      Big promise - go to bed old and wake up like a teenager.

      On the other hand, why don't I believe a word this ad says?? (That's my honest feeling.)

      Marcia Yudkin
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      • Profile picture of the author Alex Cohen
        Originally Posted by marciayudkin View Post

        .

        On the other hand, why don't I believe a word this ad says?? (That's my honest feeling.)
        Yeah, I had a similar thought, "Is this believable?"

        As we know, desperation influences believability. So a person such as yourself who lives a vibrant lifestyle probably wouldn't think so. But someone who has numerous ailments and sees no light at the end of the tunnel just might.

        Thanks for breaking down the cover.

        Alex
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  • Profile picture of the author travlinguy
    Might not be an official trigger but the one that stands out the most to me is envy.
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