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Mailing Credit Cards

by aaronduder
5 replies
Hello I posted this in the offline marketing portion and I figured since a lot of what copy has to do with is getting people to take action, you all might be able to shine some light on this for me too!

Just like the title states. I am thinking of doing a direct mailing of letters for insurance related products and was wondering what people thought of mailing out the letters with my business card in it but the business card is a hard plastic so it feels like a credit card/gift card, so as to increase open rates. Experienced marketers tell me what you think especially if you have tried it before! I thank and appreciate all who respond in advance!

Aaron
#cards #credit #direct mail #envelope #mailing #open rate #take action
  • Profile picture of the author shawnlebrun
    If you want to get your envelope opened... don't make it look like all the other junk mail that gets tossed.

    Make it seem like it's coming from Grandma or someone personal. White envelope, your street address, town, and zip in the top left corner... and the person's name/address preferably hand written.

    So, no teaser copy on the outside... although I've used "Your Special Report Inside" with okay results, and "Your Special Gift Inside" did okay as well, but the best returns for me using direct mail have always been making the envelope seem like it's coming from someone personal.

    I worked with a loan company and they got a 30% higher response with a mailing and the first thing they did, was change the envelope like I mentioned above.
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    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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  • Profile picture of the author Mark Pescetti
    Think Ink Marketing somes it up pretty good here.

    Mark
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    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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  • Profile picture of the author Bob Teller
    Banned
    $27.95 well spent.

    An investment in the success of your upcoming direct mail campaign Aaron.

    Buy the book. Invest in this:

    2,239 Tested Secrets for Direct Marketing Success by Denny Hatch & Don Jackson    .

    339 pages of crammed solid fully actionable ideas, statistics, and data from many of the worlds leading direct marketing experts will ensure your next direct mail campaign is a massive success.

    Used from $8.59 - 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by Denny Hatch, Don Jackson: McGraw-Hill 9780844203492 Paperback - Silver Arch Books


    - Bob Teller
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  • Profile picture of the author Alex Cohen
    Originally Posted by aaronduder View Post

    Hello I posted this in the offline marketing portion and I figured since a lot of what copy has to do with is getting people to take action, you all might be able to shine some light on this for me too!

    Just like the title states. I am thinking of doing a direct mailing of letters for insurance related products and was wondering what people thought of mailing out the letters with my business card in it but the business card is a hard plastic so it feels like a credit card/gift card, so as to increase open rates. Experienced marketers tell me what you think especially if you have tried it before! I thank and appreciate all who respond in advance!

    Aaron
    Lumpy mail (as it's called) has proven to increase envelope open rates.

    Shoot, when I get one, I know the purpose of that mysterious "thing" I feel in there... and I still open the dang envelope! LOL

    Alex
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  • Profile picture of the author aaronduder
    Thank you everyone who responded I don't have enough posts yet to thank you personally but I do appreciate everyone's input!
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