Please Help First Site!

4 replies
Hello I'm launching a new site Project Passive: Classified Income

I only have an 11% opt in rate and I want to convert higher

Should I offer a free tool? I just don't really know where to go from here

Looking for some friendly advice keep in mind I'm new to all this.
#site
  • Profile picture of the author Alex Cohen
    Originally Posted by FreddieMixell View Post

    Hello I'm launching a new site Project Passive: Classified Income

    I only have an 11% opt in rate and I want to convert higher

    Should I offer a free tool? I just don't really know where to go from here

    Looking for some friendly advice keep in mind I'm new to all this.
    1. People respond to specifics much more readily than generalities.

    "improve your quality of life" and "FREE tool" are meaningless. Too abstract.

    Tell your prospect exactly what he's getting.

    2. The submit button says, "Let Me Know". Not good. Something along the lines of "Get Your <whatever it is> Now" would be much better. People like instant gratification.

    3. As a whole, the squeeze page is confusing. It talks about some unknown whatever that's launching soon. And yet the email capture is about a free tool.

    My suggestion... get some basic direct response marketing education before continuing your project.

    Alex
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  • Profile picture of the author Bill Jeffels
    You need to come up with a bigger benefit for your prospect.

    The improve your quality of life thing. Big yawn. The let me know thing. That's real weak. You need a bigger call to action. Why they need to sign up right now.

    Bill


    .
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  • Profile picture of the author Ross Bowring
    Freddie...

    You're in Scranton, huh. Home of The Office. Not too far from me.

    Hard to know where to direct you or assist without more info about what you're doing.

    What are you offering people? What's your credibility to offer the solution in the first place?

    These answers are important if you want to get good direction and focus from this thread.

    --- Ross
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