ANYONE Can Dunk A Basketball! Please critique my sales page

Well done Maks.

Considering where your traffic is coming from and the price, I'd expect between a 1% - 3% conversion rate.

If you're getting closer to 3% (or even higher), I wouldn't make any major changes to the copy.

I did see one glaring mistake. Change the word "Our" in the 3rd heading to "My". The text and video are written personally from you to the reader (as they should be), so you don't want to have any deviations.

Alex

It was good and straight forward.
Having a college basketball player, I will send it to the coach.
G

What you do not have in your copy is a call out to their easiest mental reference point for dunking, which is what they've seen on TV.

You can incorporate this into your own story.

"I've always had a passion for wanting to jump outta the gym, even though im only (height) Like you, I grew up watching Micheal Jordan take off from the freebie stripe and throw it down."

That kind of thing. Those kind of references ignite their brain back to those moments they would seek to emulate, crowd going crazy, broadcasters losing their mind. All that good stuff.

And your guarantee is stated somewhat negatively, as if there's a real chance they won't appreciate the magic you are about to perform on their behalf. Not good, state that sucker positively so their brain doesn't go to a bad place.

And l dont see much that counters the "genetics" objection in their head. Because how do you explain Nate Robinson? Your guys probably think guys like him have more natural spring and athleticism than them. And you have to make a water-tight case that your program works for anyone who has the commitment to follow it, no matter what.

Lots of other stuff, but that's it for now.

--- Ross

sales page sucks.

the video was interesting.

dig the product idea.

the angle is interesting.... combining training...

i'd work on that sales letter/offer page.

what you have and why should i listen to you?

what its going to do for me?

what do I need to do to get it right now?

at the minimum you wanna answer those questions in the offer.

look at clickbank.... some of the top offers.... see what they all have in common.... then see whats missing from yours.

should be enlightening :-)

Check out Jacob Hiller's site, it was doing 1 million a year a few years ago and probably a lot more than that now.

Mark featured him in "Get Rich Click"... but again,smart dude in this niche.

I wrote Adam Linkenauger's copy YEARS ago...

"Little-Known Secret Techniques Discovered By 7-Time High-Jump Champ Reveals How to Add 5 or More Inches to Your Vertical Jump by the End of the Day

I have no idea if he's still using it, it was 2 to 3 years ago I wrote that...
but it shows you how much copy you'll often need to make a sale.

If I was to write that today, it would be much shorter, I wrote that
back when longer letters were still the norm... but Maks, you have the
makings of a very good biz... nice work.

Does the crossed out $47 and the not-crossed-out $17 price imply that there's a $30 discount? If you haven't sold the product for $47 in the past, then you may run afoul of FTC rules:

FTC GUIDES AGAINST DECEPTIVE PRICING

Now, whether the FTC will actually ever come after you is a different issue, I suppose.

Oh, and as far as improving copy, maybe instead of the Here's how you can.. Lead use a customer quote: (obviously substitute a real quote for the one below)

"Maks! I dunked for the first time ever today! Everyone on the court froze, like they couldn't believe what they saw (I'm 5'7", dude)... then the place went nuts! Thank you, thank you, thank you."

Or something to that effect. Test a quote vs. what you have now and see if there's a conversion difference.

Your headline is weak. It says ...

Here's how you can increase your vertical jump instantly...

Yet you don't follow through on the "instantly" anywhere in the VID or in the sales copy. And even if you could increase someone's vertical jump by an inch or two instantly, they're still not going to be able to dunk. I'd use a headline along the lines in my sample below (at the bottom ... ignore the top part) and state how long it's going to take upfront. 3 months isn't that long of a time to make someone's dream of dunking come true.

Hey guys thank you very much for each one of your responses. It really helped me a lot and I appreciate it. Here are notes of things I could improve that I gathered from the thread.

1. Change "Our" to "My".

2. Remove the logo header.

3. Maybe add PS and PPS.

4. Heres how you can...you could probably shorten that without the "Heres".

5. Guarantee stated too negatively.

6. Add "Is The Vertical Jump Truth" for me? In this portion I would have questions such as "How long it will take to see results"... and answer them under the questions.

7. Change the main head line to something along the lines of
"DUNK A BASKETBALL
LIKE A BOSS
IN ONLY 12 WEEKS...
EVEN IF YOU'RE UNDER 6 FEET TALL" or ""Turns Short White Boyz Into Slam Dunkers...If You've Got 30 Minutes A Day"

I am planning for having my current layout for one more month to see how well it works.

Then I am planning on changing the title.

Should I add a section that says "IS THE VERTICAL JUMP TRUTH FOR ME?' Under that section I would post maybe 5 questions that a user might have in mind. Questions such as, "How long will it take to see results?" Do I need to spend too much time on the workout?" "What makes this program unique?" "What are the benefits of The Vertical Jump Truth" and then answer these questions under the questions.

Im also thinking of adding the PS and PPS at the end.

Do you guys think that is too much?

Finally do you guys think it will be a good idea to send cold traffic to my page? Or maybe use adwords to send them to my youtube dunk videos and from there tell them to check out more at my site? Is $100 enough to invest to break a little past even?

Your link is not working

UPDATE!

Thank you so much for all of your feedback I appreciate it.

What do you guys think of my new header?