How to Sell Informational Products in a Cut-Throat Environment

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Hello, my fellow copywriters:

I am sure many of you are constantly looking for new streams of income and creative ways to capitalize on your knowledge. Seems like a good idea? You bet! The only problem is, there are too many products floating around. That's why I decided to provide a few valuable tips and suggestions on how to sell informational products in a cluttered marketplace.

It's not easy. But it's possible. Let me show you how!

1 First and foremost, define your niche.
We live in an age of specialization. Most people have very specific needs and requirements. What you have to do is match your interests and expertise with the information needs of your target audience.

2. Focus on a particular subject. You'd better stop wandering aimlessly from one subject to another. Seize a particular niche or topic, add your own creative twist to it, and produce a series of products that would satisfy the needs of your prospects/readers.

3. Sell similar products to existing customers. Even if your first sale was profitable, you don't stop there and rest on your laurels. You should create a line of identical information products and capitalize on repeat sales. Very few people get seriously rich from one single endeavor.

4. Test a few different prices.I strongly suggest that you sell a few different items, reflecting a range of prices. For example, you can sell an e-book for $14.99, DVD for $15.95, CD for $9.99, or a series of reports for $7 each. I know some experts who sell products ranging from $5 to $5,500.

Here is one more thing I want you to keep in mind. Always ask for feedback. Let people tell you what products they want you to create.

Good luck with your new creative ventures!
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