I'm Angry. I'm Stubborn. And I Hate "Free" Traffic
I feel like I'm "3 feet from gold" and am convinced that if I focus on conversion rate optimization, I'll be where I want to be in my business.
SEO isn't something that I really want to focus on. I want to write for people, addressing their emotions and solving their problems... not some bot. On top of that, I feel like I don't have a "real" business if I can't just buy traffic.
Listbuilding is what everyone preaches, but for me, it has flopped. Only a 20% optin from cold traffic after testing various squeeze pages. Even then, the AR sequence didn't convert that well. I figure I should just figure out how to get my cold traffic to convert. Then I can have a buyers list that I can sell to over and over again.
Clickbank is great, but I'm not a big fan of relying on affiliates either. Plus, I don't have impression enough EPC's or conversion metrics to attract top affiliates (yet). Once I get that data I'd be happy to court affiliates, but I'll view sales from them as a bonus, not the lifeblood of my business.
I'd rather just figure out how to get a 1%-2% conversion rate on cold traffic My paid traffic efforts haven't yielded those kinds of conversions... yet.
I'm using Facebook ads, which are relatively cheap and targeted, but are an "interruption". I'm using Bing also which is great, but the clicks aren't as cheap.
But I'm becoming a serious student of conversion rate optimization and testing. I'm also finding that you don't need stellar copy if your targeting is accurate and you understand your customers. Obviously, this is the phase that I'm refining right now.
And yes, I am split-testing headlines, ad copy, and sales funnels (traffic to a presell page vs directly to the salespage).
I know for sure that ALL of my sales have occured when I send someone to a presell page first, rather than straight to my sales page.
Anyone know of a good conversion optimization specialist? Or anything I could be focusing on to get better results?
Thanks!
Raza
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