Frank Kern's closing sequences

12 years ago

The closing is not too important with Frank. The closing actually lies in the value he's building. In the end he only has to say: If you want it, you can have it here, and if you are in the situation xy, I would personally recommend to do so...

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Paul Hancox

12 years ago

Originally Posted by Wants

The closing is not too important with Frank. The closing actually lies in the value he's building. In the end he only has to say: If you want it, you can have it here, and if you are in the situation xy, I would personally recommend to do so...

Indeed. A true Presell Master.

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Steve The Copywriter 12 years ago

As Wants and Paul just mentioned.

Frank is brilliant at the "empathy" close. No screaming and bawling "Buy this!' - just the calm reassurance that it's exactly what you need.

And by the time he does this most of his fans have already decided to buy anyway.

Fabulous.

It's the best way to do it.

Steve
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agico1 12 years ago

Originally Posted by Wants

The closing actually lies in the value he's building.

i totally agree with wants. the value of the closing is the essence
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WittyBlogger

12 years ago

Originally Posted by Tony M.

Did anyone see the sales letter or the last video for the Mass control giveaway recent launch ? How was it structured ?

Yes, I read the sales letter.

I think one of the key elements of that success was Frank's particular branding itself. Branding itself can make a prospect skip the entire sales letter, his head filled with mental expectations of what he's already going to sell!

I believe Frank (sometimes) doesn't write the whole letter himself. He hires some copywriter to do it, and he Frank-ifies it by giving personality.

But if you look at the Mass Control 2.0 salesletter, it's pretty brilliant because he builds value through IMPLICATION. He talks about stories, and then he ALWAYS gives verification and proof.

When he talks about a massage, he'll blinking put a picture of that there.

He puts out pictures of him with other well-known "gurus". The credibility transference is almost immediate.

You'll find that he really tries to build up his own credibility throughout the letter through implication. And he then introduces the method behind in a series of stories.

Ultimately, you're still going to buy because of his carefully stacked reason-why copy! His proof element itself blows everything out of the water with those sick numbers.

-wittyblogger

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SMSWriter

12 years ago

I concur. The secret is in the results.

He could show up and say, "Blah, blah. I just made $200K with my last email. Learn how with my new $50,000 program. Blah." And it would sell out in 59 minutes.

Shanen

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apollo88

12 years ago

Originally Posted by Shanen Smith

I concur. The secret is in the results.

He could show up and say, "Blah, blah. I just made $200K with my last email. Learn how with my new $50,000 program. Blah." And it would sell out in 59 minutes.

Shanen

This is freakin funny.

Kern is a special dude. But man he's proven his worth time & again. And all of us can make a good living doing things even 65% as well as he does.

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adana

Banned 12 years ago

Kern is a good marketer. But that is all.

He has absolutely ZERO morals and ZERO empathy for the people.

He takes a 5 $ book and rehashes the material himself, and then sells it for 12,000.00 $ USD.

Frank Kern brings ZERO value to the market and everyone knows this

He just impresses viewers with his expensive suit and expensive handwatch

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ckweb 12 years ago

Originally Posted by adana

He takes a 5 $ book and rehashes the material himself, and then sells it for 12,000.00 $ USD.

Care to elaborate on that [obviously] excessive statement a bit?
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JohnWiz

12 years ago

Really? I believe I'm not the only one who has learned so much just by studying him and his marketing tactics -- and it didn't cost a cent.

Originally Posted by adana

Kern is a good marketer. But that is all.

He has absolutely ZERO morals and ZERO empathy for the people.

He takes a 5 $ book and rehashes the material himself, and then sells it for 12,000.00 $ USD.

Frank Kern brings ZERO value to the market and everyone knows this

He just impresses viewers with his expensive suit and expensive handwatch

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Bill Eliott 12 years ago

Is bliss, ignorance?

My knowledge of Franklin Kern is sparse, at best.
Are first impressions lasting impressions? Maybe not.

He made his debut via video file at my home office some five, six years ago.
Mystified after the, ahem, 'show' was voluntarily short ended, a lingering feeling of doubt remained for quite some time.

There slouched on a Malibu couch, tanned barefoot boy, three buttons down, unruly mop of sun' surfed hair occasionally flicked away, smug smile complimenting and completing a seemingly relaxed gonzo countenance.

Was this a put on? First thought.
Or is this a contrived marketing play of some sort?
Even back then I was well jaded and tired of sales ploys, the first act held ten minutes of interest before permanent intermission.
Hey I love the Beach Boys but this just didn't do it for me.

Just being online in the IM "how to earn" arena gives rise to multiple characters coming to a, "PC screen near you."

These observances of marketing sales strategies through word play and video presentation has been a real learning experience of, how to and how not to. Which stunningly seem both to work.

Ah the joyful perks of selling to a swarm of eager people with a huge desire to tell their boss, " I will not be in tomorrow or ever again."
Long live the entrepreneurial spirit.

The guy that keeps popping up is Mr.Kern, a leader and hero to many, with attached descriptives. Pioneer, game changer, marketing genius.
He has and continues to have the money numbers to prove it. Speaks for itself and I applaud, not standing mind you, but louder than one hand flailing.

Not sure what Frank does now. Hear he still surfs regular, active happy and healthy, well adjusted longevity firmly in place, and a Dad to boot.

We all morph and melt, runny enough to be poured into slightly re-configured, consecutive life molds, as aging redefines us.
Even the marketing dudes & dudettes.

Post Scripted.

Did not occur to me until reading this post that Frank Kern was a Copy grand master. Perhaps the main "word key" that opened the human sales genome secret door, that made him millions.
We learn, we learn.
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josephpeter

12 years ago

There's be thinking I like the way he uses the word debauchery.

I am a fan of Tony Robbins to be frank, and so I bumped into Frank Kern on a video before I knew of his reputation in the IM world. Seems like a decent character. Thought he brought a far old bit to the table in the 2012 extravaganza video. Funny to see him in a suit after he was stone cold chilling with Tony.

That John Reese was with them also, had a right laugh they did, talking about the ever changing times and how they pertain to the IM world, so to speak, valuable watch.

JP

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new2d Banned 12 years ago

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- Steve The Copywriter 12 years ago
  
  Ironically he had been "discredited" long before people did take him seriously.
  
  And to his credit he never hid from and frequently mentioned the "problems" he had.
  
  Steve
  
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markpocock

12 years ago

One of Frank's secrets is his likeability. You just can't help
liking him when you watch his videos.

Likeability takes up one of the chapters in Cialdini's Influence
book.

cheers

Mark

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Harlan 12 years ago

Frank who?

Is Frank still around?

Last thing I knew he was teaching dogs how to come when you call them.
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Wytnyt

12 years ago

Wow, this forum gives me the chills just being here with all the greats around.

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Jennie Heckel 12 years ago

Psssst.........

The word is, Frank is BOOKED UP FULL by the top money-making dudes... and his calendar is CLOSED for the forseeable future!

He's NOT available to anyone (unless -- YOU KNOW SOMEONE BIG) AND... you can write him a BLANK CHECK with his name on it!

All that aside...

Frank's a COOL dude.

It is almost like HE INVENTED -- BEING AND ACTING "COOL".

He's put it all out there -- and he DOES WORK HARD AT TRYING TO SHOW HE DOESN'T CARE... he FLAUNTS the fact that he doesn't GIVE A *** about all the silly crap...

I don't know about you...

BUT... You've got to admire his successes!
(and just ask Harlan about that... he's helped Frank more than once)

SO DO REMEBER FRANK DID NOT WHAT HE'S DONE ALL ALONE... He's had a lot of help!

And whether you love Frank Kern...

or...hate him, or ENVY HIM...

or just plain ADMIRE his all natural look...

HIS UNIQUE METHOD OF BRANDING with his... "let it all hang out and tell it like it is brand of like me or you're NOTHING" -- does hit a nerve.

Now it just depends.... DID YOU GET ALL WARM AND FUZZY FEELING AFTER YOU DRANK THE LATEST BATCH OF FRANT KERN -"COOL KOOLAID???"

You say you MISSED IT!

Heck it really doesn't matter that much at all!

You CAN UNEARTH an INCREDIBLE AMOUNT OF BRILLIANCE FROM HIS COPY, NUTTY MARKETING STUNTS AND --- LET'S NOT FORGET -- HOW TO BE A COOL DUDE...by studying his 'off beat - I'm a drop dead, plumb lazy *** hippie (style)".

If you could CLONE his "likeability and pure B.S. aura" AND we could bottle it and SELL IT -- WE COULD MAKE BILLIONS!

That's my 2 cents.
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DoWhatWorks

12 years ago

Personally, my favorite tip that Frank shares is his "Stacking the Cool" technique, where he continues to add bonuses throughout the launch. I think that's one of the most effective parts of his sellling process, IMHO.

-Terry

Originally Posted by Tony M.

Hi,
I've been one of Frank's customers for a while, and I'm as close to a raving fan as can be.
My biggest frustration so far is that I seem to have missed the closing sequence of all these massive launches (like the Annihilation Method, Stompernet, or the Mass Control Giveaway)

These things sold out too fast for me to see the "closing pitch".
Did anyone see the sales letter or the last video for the Mass control giveaway recent launch ? How was it structured ?

By the way, Frank, if you read this, I think it would be awesome to have a section in the next Syndicate materials about closing... asking for the sale.
The truth is, I'm getting lots of positive response and buyer frenzy... but I'm sure it could be improved further by knowing exactly how to structure the last part (the one where you say, and this is now an official marketing term, "Buy My ****")

Tony

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Frank Kern's closing sequences

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