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How long should a sales letter be, for 20 page ebook?

by dee100
7 replies
Reduce your arthritis 20 pages
natural pain relief
Learn how I healed my arthritis in 12 months

Reduce your gout 20 pages
natural pain relief
Learn how I became 100% pain free in 12 months

Reduce your RSI under 5 pages
natural pain relief
learn how I controlled my RSI
I can use a keyboard daily with no pain!

reduce your Psoriasis under 5 pages
natural relief
learn how I eradicated Psoriasis by 80% in days
I had Psoriasis for 20 years.

I was thinking 1200 words? Enough?
No idea what the copywriter will write for the last 2 books, as I did it very simply on myself, got great results.
#ebook #letter #long #page #sales
  • Profile picture of the author Cam Connor
    Originally Posted by dee100 View Post

    Reduce your arthritis 20 pages
    natural pain relief
    Learn how I healed my arthritis in 12 months

    Reduce your gout 20 pages
    natural pain relief
    Learn how I became 100% pain free in 12 months

    Reduce your RSI under 5 pages
    natural pain relief
    learn how I controlled my RSI
    I can use a keyboard daily with no pain!

    reduce your Psoriasis under 5 pages
    natural relief
    learn how I eradicated Psoriasis by 80% in days
    I had Psoriasis for 20 years.

    I was thinking 1200 words? Enough?
    No idea what the copywriter will write for the last 2 books, as I did it very simply on myself, got great results.
    Long enough to get across all the benefits you need to get across in a compelling way, and to handle all the objections you need handled, provide proof, toss in a story or two that demonstrates the success of the product, etc. etc. However long that is...
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  • Profile picture of the author adetunji
    Please, there's no way I can send you a PM. Can you PM me your email ID? I want to communicate something important to you

    Thanks
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  • Profile picture of the author max5ty
    Wow, you have certainly had a lot of ailments.

    I'm gonna have to say the price of the material you're selling has more to do with the length of the promo than the amount of pages in the book.
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    • Profile picture of the author dee100
      Yes, I forgot that!
      The length of sales letter has to justify the price...
      I was thinking $19.99 each book. Too cheap? I mean, to take away pain, that's worth alot even if it's all on one page.
      It's the quality of the content, right?
      Apparently, I'm not allowed to state i healed myself from arthritis.
      But there are books by people who healed themselves from cancer..
      So, we've got 3 subjects
      1.length of sales page
      2. price.
      3. What claims I can make for my own story (100%) truthful)
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      • Profile picture of the author Mark Pescetti
        Originally Posted by dee100 View Post

        Yes, I forgot that!
        The length of sales letter has to justify the price...
        The length of the sales letter does not justify the price. That's ridiculous.

        Copy communicates value. Simple, right? No.

        How you position your copy to communicate value means more...

        ...than just writing tons and tons of copy.

        You might come up with a hook or USP that only needs a couple of pages of copy to sell one of your ebooks. Maybe it's your story. Who knows.

        The point is...

        Who frickin' gives a sh!t about length. Focus on the positioning and write as much copy as you need to paint a complete picture. (Then relentless edit everything that doesn't absolutely serve a purpose.)

        Mark
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        Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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        • Profile picture of the author John Campbell
          Most copy in my view is too long. There is no inherent virtue in length. Get your benefits and USP over as quickly as possible. The reader wants to know sooner rather than later whether what you are offering meets their need. It's as simple as that. And as for 20-minute sales videos - I could scream!
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          • Profile picture of the author marciayudkin
            Most copy in my view is too long. There is no inherent virtue in length. Get your benefits and USP over as quickly as possible. The reader wants to know sooner rather than later whether what you are offering meets their need.
            From training copywriters, I have observed that most beginning copywriters make their case far too succinctly. Their sales letters are too short not because of some general standard for sales letters but because they didn't look at their product from the standpoint of all the different kinds of questions people normally have about an information product like yours, including:

            * Will it work for long-standing cases? How about for kids? What about for people with other conditions too?

            * Are you recommending drugs or surgery? Is your treatment all natural?

            * What reasons can you give me to believe what you say?

            Etc. etc. There are many, many things that need to be covered to sell a product like this convincingly.

            Marcia Yudkin
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            Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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