A tip of the pen to Marty Edelston
Martin Edelston, 84, Of Greenwich, Owned Boardroom Inc. | The Greenwich Daily Voice
Here is some more background on Marty:
The mastermind behind Boardroom Inc. - Thehour.com: Business
Episode 128:The one where Joe talks with Boardroom Inc. founder Marty Edelston « I Love Marketing
The funeral was last Friday in Greenwich, but you can make a donation if desired: "In lieu of flowers, contributions may be made to Jewish Family Service of Greenwich, www.jfsgreenwich.org, or the United Jewish Federation of Greenwich, www.ujafedgreenwich.org, or the nonprofit educational foundation Marketing Edge, www.marketingedge.org."
Marty Edelston was a giant in direct marketing, and I thank him for his contribution and inspiration.