Are these good examples of sales pages?

Why do you ask?

Did you write them?

Are you thinking about hiring the person that wrote them?

Are you going to use them to swipe?

If 10 different copywriters wrote the letters, you'd have 10 different outcomes...each one thinking theirs was better.

Only the sales numbers will determine whether they're working or not.

There have been requests for critiques where the poster purposely failed to mention the letter in question was a million dollar winner...

some copywriters slammed the letters, and gave every reason why they wouldn't work.

There are copywriters that I think write like crap, yet they are in demand...

what I'm trying to say...is only the sales stats really determine if the letters are working.

If you were to say you just wrote the letters and was looking for some feedback, and hadn't yet tested them...or had with poor results, that would be a different situation.

Someone here may know more about these letters, or the market they're in and can give you some detailed results.

Was just curious why you were asking.

Max5ty hit the nail on the head... I couldn't agree more.

When you ask a bunch of different copywriters what they think... you'll get a bunch of different opinions.

Some will say it's crap because they want you to think they can do it better... so they want a job.

Some will honestly think it sucks, and will tell you so.

Some will say it's great, and give you the reasons.

Bottom line... we're all human beings, so we all have different opinions... even as trained copywriters.

Sure, a pro can look at a letter and tell whether or not it's following a certain "formula" based on what they know has worked in the past... but not even that guarantees you have a winner.

I've seen letters that SHOULD have failed... make a killing because the list and offer was spot on, and it was sent to a rabid crowd.

Like Mr. Subtle rightfully says... the copy is just a small piece of the puzzle.

My opinion?

Find a few proven copywriters on here you trust the opinions of... and just shoot them a PM and see what they say about a letter. Just see if it passes the "yeah, it looks okay to me" test.

But again, like Max5ty says... the only true way to tell is by PURE results... does it sell or not. THAT is the ultimate deciding factor whether copy is good or not.

Does it pull the kind of numbers you want? Does it return the kind of ROI and conversions you want?

Bottom line, if you ask too many people... you're going to get too many contradictory answers.

Three turkeys. You're welcome.

Along those lines... and maybe it's just me, but "Sam the Millionaire" holds ZERO weight for me. Zilch, i'd believe "Sam the Janitor" more.

Seriously, if you're going to spew your hype... at least have the nuts to add your name to it. BUT... you don't because you don't exist.

That's what's wrong with this market, too many fakes and phonies... it's 2013, if you're for real and you ARE Sam the millionaire, prove it and use your friggin name.

Hell, even a pen name sounds more real than "Sam the Millionaire"

I know Kelly did it with The Rich Jerk, and that was brilliant THEN... but for some reason, I just feel that people today should spend less time hiding behind a keyboard and more time being up front and honest with people.

Yeah, the Sam The Millionaire site is example of what's wrong with IM.

Fake name. Fake proof. Ungodly hype. Total trolling.

If the copy were actually representing a real person - and the story was legit...

...this is the worst way to positioning the campaign.

It pisses me off too. Because we live in a time when you really can achieve financial freedom online, but it's shit like this that gives good people false hope. Lies like Sammy boy here rapes people of their hope. They buy this crap, waste their time and form the belief that, "This IM stuff is complete nonsense! I need to get my job back!"

Not okay.

Mark

P.S. So what exactly is your purpose for asking?

A lot of people say to me "Steve, why do you hate the interweb so much?"

And I say - "Because I hate all the hype, I hate people being taken advantage off, and I hate the excuse that "well, they buy this stuff because they are losers." They're not. They just tried to buy into a dream with fake promises and a road to nowhere. We didn't become copywriters to write this. Give us some good stuff and we'll happily sell it"


Steve

Just a hunch, but something tells me the same guy did not write all of these.

The language is clearer, crisper in the SEO Kahuna piece that the others. The Dubai piece has a heavy focus on SEO for Dubai keywords.

The guy who commissioned the MMO piece wanted a copywriter who can lie.

- Rick Duris

Speaking of Kelly Felix, I know when his written, updated version of Bring the Fresh went online last year... I thought it was brilliant.

Bring The Fresh - "Bringing the Fresh" to an Industry Crowded with Phonies & Hucksters

Some may think it's hyped up... but he backs everything up with proof, and I feel it stays within the believability realm and doesn't cross the hype line.

He overloaded that puppy with proof. I told him last year that I put his letter up there with some of the best copy I've EVER read.

I vaguely knew about the "Rich Jerk" stuff and as a brand I thought it was brilliantly contrarion.

I know even less about Felix.

And am blissfully unaware of "BTF"

But the copy for it that Shawn posted is sheer class.


And here's the thing - it would be such a shame if the "product" was a sham.

A total waste of extraordinary good copy.

That style of writing should only ever be used for a 100% legit product.

Because it is destined to achieve remarkable results.

And you should only get those if the product is great.

Otherwise stunningly ace copy is diluted in the eyes of the reader, losing its persuasive impact and ultimately gets ignored.

Because apart from the people who are always chasing the dream - huge volumes of others (where the big money is) are continually let down after they have bought and understandably start saying -

"I don't believe anything anyone says when they are trying to sell me stuff on the net"


Again I have no idea if "BTF" is legit.

I just hope it is.

And thankfully everyone buying it is protected with a CB guarantee.


Steve

Yeah, Max5ty... I will agree with you that a LOT of MMO and IM products are indeed scams.

Clickbank had to basically change their entire marketplace because of it.

But I got my start online because of courses from Corey Rudl, John Reece, Ken Evoy, and a FEW select others. Few.

I wouldn't have gotten into copywriting if my info product businesses weren't so successful.

But yeah, Kelly is one of the legit ones. I can say that because I've been a member of Bring the Fresh and have used it to build close to 20 niche sites that make me a nice chunk of change.

That's basically what he shows... how to build niche sites that have high search, low comp. And it definitely works... and not a scam.

But again, there's MANY more scams than legit ones like Kelly.