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Training others to do copywriting

by Jeffery Moss
5 replies
What do you think about the idea of personally tutoring others (for a fee) in copywriting? This could be a good way to put your copywriting knowledge to work to earn money at times when you might not be actively engaged in a writing project. Also, the time it would take to teach someone else would be limited as you would mostly prepare the instructional courses ahead of time and then dispense as needed. You could have a large online class or conference for students (such as on Google+ video chat) or just do email instruction.

The training might also include email courses, digital books, written books/homework assignments; video instruction, personal consultations and critiques from you of the student's work. Is this something you would consider offering as a residual source of income in addition to your copywriting services?
#copywriting #training
  • Profile picture of the author alasdairsim
    It would work if you packaged it as a WSO.

    The thing I have found with writing online (I have been doing so for 4+ years) is that just about everything can be found for free with some Google searches.

    If you were to package everything up then I suppose it would work as a 'one place for everything' deal and it would need to have your own slant on it so to speak - actual tutoring like you mentioned with homework/videos/personal consultations.

    For someone new to the business then certainly I think it would have good potential.
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  • Profile picture of the author shawnlebrun
    Jeff,

    This is no different than coaching/consulting/mentoring anyone in ANY skill.

    If you have valuable knowledge in your noggin that you can show someone else, and they're willing to pay you for that knowledge because they want to shortcut their own learning curve, it's win-win.

    People hire coaches to shortcut their own learning curve, so there's always a market for teaching and coaching any subject.

    The key is, is coaching/consulting something you want to do?

    You can do it one on one, or what I started doing, is coaching my copy students using group coaching/webinars... so I can work with more than one at a time.

    I've found that it's not really worth my time to do one-on-one coaching, since it limits your income greatly per hour.

    What I do now is, if I find someone with great potential, I'll actually see if they're interested in working for me, to help me in my businesses. If so, I'll actually coach/train them for free, in return for their services.

    But yeah, if you have proven results, and you can "walk the walk" than coaching and consulting is definitely another way to use your knowledge and skill.

    I'd say right now, coaching and consulting is one of the biggest/most popular/fastest growing businesses because there are a ton of people willing to pay others for their knowledge.
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    • Profile picture of the author Raymond Duke
      One of the ways you can teach is to put together a few presentations and slide decks for local networking events. You could easily get yourself a 30-60 minute time slot if you sell yourself right.

      For example, you could teach basic copywriting skills as a way to make you more of an asset at your company OR to give you an extra boost in getting a new job where business to business writing is necessary.

      Doing this locally is also a way to "level up" in your community. You might end up with other perks aside from new work, such as discounts at stores, eating free at restaurants, and so on.

      While the internet is great for making money, dealing with your local area (or areas) is a great way to be a more sociable person.

      One of the best ways to get referrals is face to face word of mouth. If you can create a wowza effect for a dozen business people in a room, they'll definitely keep you in mind.
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  • Profile picture of the author Alex Cohen
    Originally Posted by Jeffery Moss View Post

    What do you think about the idea of personally tutoring others (for a fee) in copywriting? This could be a good way to put your copywriting knowledge to work to earn money at times when you might not be actively engaged in a writing project. Also, the time it would take to teach someone else would be limited as you would mostly prepare the instructional courses ahead of time and then dispense as needed. You could have a large online class or conference for students (such as on Google+ video chat) or just do email instruction.

    The training might also include email courses, digital books, written books/homework assignments; video instruction, personal consultations and critiques from you of the student's work. Is this something you would consider offering as a residual source of income in addition to your copywriting services?
    The demand is minimal and the prices internet marketers are willing to pay are low.

    The top guys in the industry are the exception. Their combination of positioning and outstanding results over the years give them the cred they need to get high-ticket fees.

    Alex
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    • Profile picture of the author AJGold
      I don't know if there's a market teaching random people online. There's a simple two pass metric:
      1. Do the people have money? [I don't know people dying to copywrite if they only knew how!]
      2. Are they willing to pay? [Probably not.]

      Teaching people to write is extremely, extremely difficult. Is what you're offering more effective than 12 years of institutional, 5-day-a-week English education? Even with its flaws, the other person in your market is the Educational System.
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