Headline - please help

It's not a bad headline.

You can improve with a Preheadline explaining the possible loss.

(e.g. You could lose $xxx if you miss just one small but vital answer)

Then a Subheadline - showing the gains.

(e.g. 7 easy steps that ensures you get $xxx)


Steve

I like the fact you're alerting the reader that his or her commonly-held belief is wrong.

Perfect situation for a warning headline.

But pithier is better.

Try something like this...


Alex

It's definitely not a bad headline. Don't forget to test your headlines for your sales letters either.

Do you have a personal story with FAFSA? If you do, you could say something like "Learn The Blueprint I Used To Gain $6,850 More From FAFSA Without Filling Out Any Paperwork."

Like Alex said, this is a good place for a warning headline: "Warning: FAFSA Is Not Giving You All The Money You Deserve." Then you could use the above headline as your sub-head.

If you don't have a personal story, try to use someone else's. If you can get access to a personal story, use the same concept as I outlined above. Remember, people don't care about the process, they want the result. Always ask yourself, "What is the result my reader will achieve?" and put it in the headline.

Also, 2 things. The lazy many copywriter's use hype. I would ditch those exclamation points and use a period. Lastly, put quotation marks around your headline. Quotation marks seem to pull better with readers.

Don't forget to test headlines and leave everything else the same.

Good luck.

~Anthony