8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Using superlatives in Your headlines or ad copy

by Samuel Adams
6 replies
What is your preference for using superlatives in your ad copy or headlines? Do they increase readership? Do these words help you or hurt your ad copy? And, how many do you include in your page when describing a product or service?
#copy #headlines #superlatives
  • Profile picture of the author marciayudkin
    Whether or not superlatives work depends on your audience and whether or not the superlatives can be proved.

    For some audiences, unsupported superlatives work very well, but for more skeptical audiences, unsupported superlatives have little or no credibility.

    In short, you'll get the answer only through knowledge of your audience and testing.

    Marcia Yudkin
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
    {{ DiscussionBoard.errors[8618637].message }}
  • Profile picture of the author Raydal
    As Marcia rightly pointed out, some segments of the market (especially
    opportunity/home business) responds well to these superlative headlines.
    But for a B2B market this style of copy would fall on its face.

    Also, Europeans seem to respond less to this kind of copy compared
    to Americans--so you really have to know your audience well. There
    are also some markets (weight-loss for example) where the superlatives
    have been overused and so prospects are too skeptical to even respond
    this approach anymore.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[8619227].message }}
  • Profile picture of the author shawnlebrun
    Hell yeah! Using superlatives is freakin incredible amazingly awesome!!!
    Signature
    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
    {{ DiscussionBoard.errors[8619295].message }}
  • Profile picture of the author BrianMcLeod
    Superlatives are the best... except they're really not.
    Signature
    Brian McLeod
    {{ DiscussionBoard.errors[8619704].message }}
  • Profile picture of the author Benjamin Farthing
    Superlatives with proof are great.

    Without proof...

    Superlatives are least likely to succeed.
    {{ DiscussionBoard.errors[8620134].message }}
    • Profile picture of the author GlenH
      My preference is to always to use powerful 'emotive' copy rather than over the top superlatives.

      For me, emotive copy in headlines wins out every time.

      But that's just me
      {{ DiscussionBoard.errors[8620634].message }}

Trending Topics