Frank kern's 'Hometown boy does good' Theme!
Frank kern in his Mass Control product preaches that one of the best hooks or story angles to write your copy is 'hometown boy does good' theme.
This is where you show yourself to be average Joe who discovered some great money making plan and now is raking in thousands weekly.
I just wanted to get more clarification on the point that can you only use this theme if you yourself and your story resembles this them i.e average person who is now making thousands because of some discovery. OR as in my case this is not case because average I maybe but certainly not making thousands, then can I use this theme for my copy. If I do, will I be deviously misleading my prospects with such claims when I do not have anything to back it up, hence possible legal issues and troubles.
Its just that it is one of my favourite themes but I am not sure if I should use it myself for my copy for reasons stated above.
Your feedback is much appreciated.
Smak
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tomcam -
Thanks
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Raydal -
Thanks
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