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Tweeting Bra

by KingOfContentMarketing
2 replies
Well, this is a first.

Behold: The Tweeting Bra
#bra #tweeting
  • Profile picture of the author max5ty
    Joe, I'm starting to have an issue here with people that just want to post links to things...it's all good, but it's not getting us anywhere.

    Do you have any comments on the subject matter?
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  • Profile picture of the author KingOfContentMarketing
    Had to run out for a lunch and didn't want to forget the link.

    This is a campaign designed by Ogilvy One in Greece as part of Nestle's Fitness campaign to raise awareness for breast cancer.

    I thought this was the first "clothing that tweets" but I was wrong about that. In any case, breast cancer wiped out half my family, so I saw this as a new and interesting way to encourage people to get examined.

    In terms of copywriting, it shows how the agency came up with a new approach to a persistent problem.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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