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Video Script Copywriting - video resouces?

by Beckster
2 replies
So now the online offer is being presented more by a 'talking head' (without the full production budget of a corporate video).

I am looking for video resources on how to script and deliver online sales offers by video - with a focus on the budget of talking head.

I get that many of the copywriting books will apply, but I would like to learn visually and be taught visually for something I am delivering visually. Because there are all the elements of body language & tone etc to consider on top of the actual copy.

Does anyone have any suggestions on where I might find such video resources? eg persons, web sites

Thanks if anyone can help.
#copywriting #resouces #script #video
  • Profile picture of the author Loren Woirhaye
    InfomercialToolkit.com - pricey but a good product for the
    serious student.

    One of the best practices is to watch good TV presenters
    and try to emulate how they behave in your own style -
    and be aware that online, super-slick doesn't necessarily
    sell well.

    I noticed one Warrior here is an acting coach and he is launching
    a product soon. That might be helpful.

    In the end it is experience and self-correction that will help
    you develop your own style and ability to present with
    confidence. If you put out a lot of videos with your head
    people will send you comments here and there, and the
    positive ones can make your ego soar, in a good way.

    As a rule of thumb each person who gives you a compliment
    could represent 10 or more who feel the same way but didn't
    tell you so.

    I'm getting more and more into video myself - generally I
    improve a little with every thing I put out, so it's just like
    a lot of things that way.

    Regarding scripting - well, people watch to be entertained
    more that you might expect. I'm not saying be silly, but
    do cut-out the boring stuff.
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    • Profile picture of the author Beckster
      Thanks for that.
      Looks good. I'll check it out.

      Noted on the entertainment value factor .. very true.
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