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Slay The Smartphone

by Ross Bowring
8 replies
Have you noticed how many people are glued to their smartphones non-stop?

Notice how they take them to bed with them? Leave them at arms length outside the shower curtain?

Noticed like me, how smartphones are slowly replacing actual social interaction when you are out and about? (And how many people wear their ear pieces literally, all day long.)

My own smartphone, much as I try to train it to gimme a break, seemingly notifies me each and every time a mouse farts in Mozambique.

And I can't be the only one.

The (healthy IMHO) assumption I make is that when my sales copy greets them, my prospect's smartphone will be well within reach and in full earshot.

This is where the "reading speed" of your copy becomes so important.

You've got to get your simple and compelling message into their mind before that next "beep" draws away their attention.

And then you gotta fast become more important than the next beep, the next vibration, the next alert.

Does my copy read super-fast?

Is it simple?

Is it compelling?

Good questions to ask as we fight the war for attention.

--- Ross
#slay #smartphone
  • Profile picture of the author KingOfContentMarketing
    "A Mouse Farts In Mozambique," is Disney's animated tale of Gassy, a mouse with a heart of gold, and a talent for getting into BIG trouble. Join Gassy and his two pals, Silent But Deadly, a quiet guy that makes a huge impact, and Awkward Toot, who pipes in at the worst time, as they scamper from Mozambique to Manhattan in search of the true meaning of Christmas.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Ross Bowring
      Originally Posted by KingOfContentMarketing View Post

      "A Mouse Farts In Mozambique," is Disney's animated tale of Gassy, a mouse with a heart of gold, and a talent for getting into BIG trouble. Join Gassy and his two pals, Silent But Deadly, a quiet guy that makes a huge impact, and Awkward Toot, who pipes in at the worst time, as they scamper from Mozambique to Manhattan in search of the true meaning of Christmas.
      I like it :-)

      Featuring the voice talents of Hollywood power-couple Nathan and Diane Lane.

      --- Ross
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      • Profile picture of the author ewenmack
        Making your pitch on a text message to cold
        numbers is great because you gotta have your offer nailed
        or you can't fit it in.

        I've sold paper receipt rolls and am selling
        websites from txt messages.

        If you're having trouble coming up with an offer,
        try typing it into a txt message and read how it looks.

        Best,
        Ewen

        Sent from his iphone
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        • Profile picture of the author Ross Bowring
          Originally Posted by ewenmack View Post

          Making your pitch on a text message to cold
          numbers is great because you gotta have your offer nailed
          or you can't fit it in.

          I've sold paper receipt rolls and am selling
          websites from txt messages.

          If you're having trouble coming up with an offer,
          try typing it into a txt message and read how it looks.

          Best,
          Ewen

          Sent from his iphone
          And we still live in times where getting a text message is somewhat of a novelty. Like email used to be.

          --- Ross
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  • Profile picture of the author shawnlebrun
    Another smart dude thinks along those lines...

    Turn Off Your Cell | Ryan Lee | Continuity Income | Internet Marketing
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    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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  • Profile picture of the author max5ty
    I like your phrase "fighting the war for attention".

    Had an idea a few months ago.

    When I read your post, I was thinking the same thing could work with some tweaking...maybe.

    Read a post where someone was trying to decide if they should use a sales letter with a lot or hype, or little hype.

    So I was thinking...

    Do both.

    Have a little message that said something like: Dear friend, we have a very important message for you. We'd like to get it right. Please pick your personality type so we can best explain it to you. Or something to that effect...that's off the top of my head.

    Then there'd be two boxes...one they could check if they have a monkey personality that likes to swing from trees and eat bananas.

    Other box would be if they're more of the laid back sophisticated thinker.

    Figured it would be a win-win because most would end up reading both letters. It'd sneakily give them a double whammy.

    Crazy idea? Don't know. Haven't tested it or know anyone who has.

    So, in regards to your post...

    you could do the same thing, but have a quick version and a long version.

    Dear friend, we have an important message for you...blah, blah, blah

    Something like: "In a hurry, click here".

    "More time Click here".

    Something along those lines.

    Many reasons I think the idea would be good. One would be because people love choices. Second thing is people are curious and would want to see what the other half was reading.

    Just an idea.

    Wouldn't be surprised if I see it implemented now that I posted this though.

    Anyways...your post on getting attention when people are between calls, etc. made me remember the idea.
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    • Profile picture of the author Ross Bowring
      Originally Posted by max5ty View Post

      I like your phrase "fighting the war for attention".

      Had an idea a few months ago.

      When I read your post, I was thinking the same thing could work with some tweaking...maybe.

      Read a post where someone was trying to decide if they should use a sales letter with a lot or hype, or little hype.

      So I was thinking...

      Do both.

      Have a little message that said something like: Dear friend, we have a very important message for you. We'd like to get it right. Please pick your personality type so we can best explain it to you. Or something to that effect...that's off the top of my head.

      Then there'd be two boxes...one they could check if they have a monkey personality that likes to swing from trees and eat bananas.

      Other box would be if they're more of the laid back sophisticated thinker.

      Figured it would be a win-win because most would end up reading both letters. It'd sneakily give them a double whammy.

      Crazy idea? Don't know. Haven't tested it or know anyone who has.

      So, in regards to your post...

      you could do the same thing, but have a quick version and a long version.

      Dear friend, we have an important message for you...blah, blah, blah

      Something like: "In a hurry, click here".

      "More time Click here".

      Something along those lines.

      Many reasons I think the idea would be good. One would be because people love choices. Second thing is people are curious and would want to see what the other half was reading.

      Just an idea.

      Wouldn't be surprised if I see it implemented now that I posted this though.

      Anyways...your post on getting attention when people are between calls, etc. made me remember the idea.
      No example to show, but I have seen letters that offer a short synopsis of the pitch and offer right upfront in a Johnson box.

      Similar in effect to what you're describing. And it also ensures the reader is at least exposed to the offer.

      --- Ross
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      • Profile picture of the author max5ty
        Originally Posted by Ross Bowring View Post

        No example to show, but I have seen letters that offer a short synopsis of the pitch and offer right upfront in a Johnson box.

        Similar in effect to what you're describing. And it also ensures the reader is at least exposed to the offer.

        --- Ross
        Ok, can't recall seeing that...thanks.

        My thinking was to give people a choice. Make them get involved.

        Probably didn't exactly describe it like I see it in my mind.

        Kind of like the 1 egg 2 egg thing in sales...

        never ask them to make one choice. Always give them either or choices.

        Really was just an idea. Probably crazy, but I've got lists of them...lol.

        Thanks for the reply...I'll see if I can find any like you described.
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