Landing page critique

Hi Tod,

Your website message needs to have the same message/theme
as what they saw which made them land there.

"What's the secret that gets high-end salons booked solid?"

Is that what they see before they land on this page?

Next we can do better than that headline.

We want it directed at their biggest daily frustration,
which could be the amount of time and expense it takes to get
their customers to book and show up.

There may be another one which is more annoying to them.

"Make it easy for customers to see you
fill those chairs 24/7"

That line is a bit confusing at first sight.

The block of text is to hard to read.

Make it bullet points.

In the button, replace "A" with My.

If you've done the job right before that point,
she would of owned the demonstration in her mind.

Those are a few quick changes needed to
optimize the thought sequence of your most likely buyer.

Best,
Ewen

I think you need to make it clearer for them what you're actually offering. Simplify it down to the basics and show them exactly how it's gong to help them. Is self-scheduling something that salon clients really have a desire for? If so, then show it.

Your don't make use of your headline at all, and it isn't the direction I'd be going in. How is what you offer a secret that gets high end salons constantly booked out? Clearly it isn't, so come up with a headline that focuses on the benefit of what you're offering.

For what it's worth, you've got a number of spelling and punctuation errors all over the page.

Tim.