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Getting the clicks...but nobody's filling!

by twersk
17 replies
I've finally been able to write an ad that is getting clicks. Is it a good CTR? I don't know, but the ad is at least good enough to get people to click through to the landing page at a 0.23 rate.

But what does someone do when the landing page is not good enough to get the form on it filled out if they have a very small budget? Are there copywriters for hire that can be paid once and would keep writing until your project converted? Or is that a pipe dream?

Go WF!
#clicksbut #copywriting #filling
  • Profile picture of the author Alex Cohen
    How many fields are in the form... and what are they?

    Alex
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    • Profile picture of the author twersk
      The form asks for a name, phone and an email address. The phone is in integral part of the thing as I am not selling any product or service, nor am I asking for money. There is also a video of me (actually, it is a fill in actor from Fiverr.)
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      • Profile picture of the author Alex Cohen
        Getting a phone number is a pretty tough sell. Without seeing the landing page, I don't know for sure, but from what you wrote in the OP, my guess is the copy or the offer isn't compelling enough.

        To answer your question, a new copywriter looking to get experience might be willing to work with you under the conditions you described.

        Alex
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        • Profile picture of the author ewenmack
          A common problem is the message isn't
          the same as the ad.

          A good place to check is your landing page
          headline. It should be the same as your ad
          headline.

          Best,
          Ewen
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          • Profile picture of the author shawnlebrun
            Originally Posted by ewenmack View Post

            A common problem is the message isn't
            the same as the ad.

            A good place to check is your landing page
            headline. It should be the same as your ad
            headline.

            Best,
            Ewen
            VERY good point, Ewen.

            It's amazing how many ads I see... that when you get to the landing page...
            there's a total disconnect right away.

            In other words... the ad has one promise or idea... and then the landing page talks about something different.

            Total disconnect and you've lost the reader.

            Your ad should have a great headline... and like Ewen said, why not just make it easy and use the same headline, or slight variation, on the landing page.

            I've also seen this in a lot of sales letters... where the headline starts out with one promise/problem/idea... and then the body of the copy goes in a totally different direction.

            Again, disconnect in the reader's mind.
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            • Profile picture of the author twersk
              Thankfully...I try to maintain the basic rules when it comes to copywriting that are discussed in response to my post...but I guess it comes down to the degree you maintain the same theme in both the ad and the landing page. I mean should it be exactly word for word in the headline what you write in the ad?

              Anyway...looking at the resumes of my fellow Warriors...everybody seems to be extremely busy. So, I don't think it makes sense to post it to the entire thread...but if someone wants to take a look for me and see if I really am hurting myself...I would love some advice...and we could do it through the Warrior messaging. Thanks.
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  • Profile picture of the author twersk
    Alex, if you ever think of someone, please send 'em my way! (Probably could use some help here, because I feel like I am close.)
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  • Profile picture of the author Samuel Adams
    Originally Posted by twersk View Post

    Are there copywriters for hire that can be paid once and would keep writing until your project converted? Or is that a pipe dream?
    Very few copywriters will continue to write for you (without pay) until your project actually converts. You are asking for pay for performance rather than pay per project, which is usually how copywriter's work.
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    • Profile picture of the author twersk
      Then it wouldn't work for me. I paid someone $6,000 a few years ago and it didn't convert one iota. Biggest waste of money ever. Guess I'll have to wait and hope I find someone!
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  • Profile picture of the author twersk
    You might want to think about having them call you, instead of asking for their telephone number.
    That's a good idea. I could change the form to only ask for name and email and then give the option to call...thanks!
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  • Profile picture of the author Steve Hill
    Is the landing page form the same as the "5 Extremely Quick Ways" form that is on the website home page listed in your signature?

    If so, then you'll probably want to reconsider your sales funnel. Asking for a phone number right away from a cold prospect is like walking up to an unknown girl at a bar and just asking for her number. There's no trust yet, and she doesn't even know you.

    Try removing the phone number requirement, and maybe even just ask for first name. Focus on building a genuine relationship using the provided email addresses (via an autoresponder series).

    The upside is that those that do contact you later by phone or specialized contact forms will be qualified prospects with a genuine interest in your services. Because of the series, they'll have a much better idea of exactly how you can help them, and why they should trust you.

    The marketing on the site seems to rely almost exclusively on a "Call Us" approach. I'd strongly suggest adding some depth to the overall marketing process. Most people are not going to easily give up sensitive information on the first visit, especially from what appears to be a very young company. If there is no easy-entry mechanism in place for further trust-building, you've lost those initial contacts forever.
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  • Profile picture of the author Unlimited Income
    Originally Posted by twersk View Post

    I've finally been able to write an ad that is getting clicks. Is it a good CTR? I don't know, but the ad is at least good enough to get people to click through to the landing page at a 0.23 rate.

    But what does someone do when the landing page is not good enough to get the form on it filled out if they have a very small budget? Are there copywriters for hire that can be paid once and would keep writing until your project converted? Or is that a pipe dream?

    Go WF!

    What you need to have is a great OFFER - without it not even the best copy will help you.

    If you do, any decent piece of copy will work like crazy.

    The OFFER is everything, people will have to really want what you have or they won't respond.
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    • Profile picture of the author Raymond Duke
      I'd be willing to help. I'm about 6 months into my copywriting venture; it's been going swell, but I feel it could be going better. The one thing that's holding me back is I haven't done much result-based work. I'd like to get more of that kind of work under my belt, so I can land more clients.

      Send me a pm. Let's talk.
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    • Profile picture of the author twersk
      See, that's where I am confused. The filling out of my form is because the offer is built into the header of the landing page...It actually describes it in RED. I am offering something that is the only reason for them to fill out the form in the first place. This is different then, for instance, me having people fill out a form to learn about SEO or mobile sites and then me giving them a free valuable report as an addition. If you would like to see it, please PM me as it is a WSO and I don't think it should be public. Thanks.
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      • Profile picture of the author sethczerepak
        Some good feedback on here, but I'm surprised no one's asked to SEE the page.
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        • Profile picture of the author Steve Hill
          Originally Posted by sethczerepak View Post

          Some good feedback on here, but I'm surprised no one's asked to SEE the page.
          You have to send a PM to see it. There are some issues (disconnect and unclear marketing, among other things) so it's not surprising that the conversion rate is not good.
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