Economics of Infomercials: How to Grab a Slice of $250 Billion
My first job in the advertising biz was handling all the orders for informercials airing on a small ABC station. In those days, you sent your check for a Fishin' Magician or Bamboo Steamer right to the station airing the spot. I went down to the P.O. Box and pulled out the big stack of letters, separated them by product and resent the orders and checks to each company.
If you've ever wondered what it's like to be a copywriter in the informercial game, check out Colleen's site and the DRTV 101 basics at Hawthorne Direct agency. One of the best backgrounds is Joe Sugarman's "
Television Secrets for Marketing Success ," and "But Wait! There's More!
This new post at PriceEconomics.com has a nice look at the whole industry and the amount of money being made:
The Economics of Infomercials
And here are 5 infomercial techniques you can use in your copy:
5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation) | Copyblogger
If you've ever wondered what it's like to be a copywriter in the informercial game, check out Colleen's site and the DRTV 101 basics at Hawthorne Direct agency. One of the best backgrounds is Joe Sugarman's "
Television Secrets for Marketing Success ," and "But Wait! There's More! This new post at PriceEconomics.com has a nice look at the whole industry and the amount of money being made:
The Economics of Infomercials
And here are 5 infomercial techniques you can use in your copy:
5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation) | Copyblogger