Is it possible to charge high fees for self employed professions?

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Hi; I am starting out in copywriting and I want to specialize in real estate. I gain big leverage in taking on mortgage brokers and real estate agents because they happen to run across valuable leads for my partner's investment business, so in that sense they are a great target market. The issue is they are self employed and typically small budget. Mailing campaigns, for those who do them, are small, localized mailings. Therefore I don't see these people being able to pay $500-$1,000 or more for copywriting.

Is there any way to make decent money with these self employed niches? Or do I just have to adjust prices downward and take on more volume?
#charge #employed #fees #high #professions
  • Profile picture of the author shawnlebrun
    Originally Posted by Delta223 View Post

    Hi; I am starting out in copywriting and I want to specialize in real estate. I gain big leverage in taking on mortgage brokers and real estate agents because they happen to run across valuable leads for my partner's investment business, so in that sense they are a great target market. The issue is they are self employed and typically small budget. Mailing campaigns, for those who do them, are small, localized mailings. Therefore I don't see these people being able to pay $500-$1,000 or more for copywriting.

    Is there any way to make decent money with these self employed niches? Or do I just have to adjust prices downward and take on more volume?
    I was a real estate agent myself back in the late 90's... and can tell you from being in that niche... the average yearly income for a realtor is between $20,000 and $40,000.

    Why?

    Because when you're a realtor, you ARE the business... you're basically self-employed.

    Because of that, most realtors have no clue and no idea how to generate leads, sales, listings, etc...

    So, when I got into marketing and copywriting... this was one niche that I knew very well, so I did a lot of work with them.

    Here's the thing, only a handful of agents, in any broker's office, make REAL money... like anything over $100,000.

    So, for me, those are the realtors I target. I go with the ones who can afford my services... and then I basically show them how I can either save them a ton of time, or make them more money by getting more leads, listing appointments, etc...

    For me, the sweet spot has been the fairly successful agents, those making $100k to $200k or so... the ones in my area that are ultra-successful... they already have a fairly good set up of ads, lead gen tools, assistants, teams, etc.

    I usually go for the ones who are making decent money, but they either put in 80 hours a week or they're killing themselves and not making the kind of money that's in direct proportion.

    So, if you can show them how you can help them double their income and reduce their hours, they WILL invest $1,000 or more.

    Heck, that's on the very low end of some of the fees I get when working with realtors, but again, I target a specific niche within that market, and only work with a certain group.

    Then, it's all about proving that what you have can help shave off 20 hours or so a week, or make them an extra six figures in commissions.

    80% of this niche makes peanuts... 10% makes life-changing money... and then there's the 10% I try to focus on... those who have potential but aren't using the right marketing. Or they're not setting up systems, lead gen systems, automated marketing, etc...

    But yes, there's NO doubt that if you target the right sector of the real estate niche... and you can PROVE that what you do can help them save a lot of time or make a lot more money in less time... they will invest $1,000 or more.

    These days, I even go a step further and offer up some of the past real estate marketing campaigns that have worked... and I'll license them out to realtors, and change them as needed, to fit them and their biz... so instead of doing an entirely new campaign for each realtor, i use one that's working and just change it accordingly and then charge a licensing fee.
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