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You're burning in eternal hellfire unless...

by Don Grace
3 replies
...You join my team!

Hey y'all, first off this isn't a post bashing any religion. I respect anyone's right to believe whatever they want. That being said...

Yesterday a "Religious group known for door to door canvasing" came to my door. I didn't even know that group ever set foot in my tiny mountain town. In fact the lady didn't appear at first glance to be affiliated (She was HOT) until she whipped out the pamphlet to hand to me.

She just said "You'll find this comforting", smiled and left.

I was surprised she didn't try to invite herself in since that was how my last encounter with that group went iears ago. Guess they're going for the more subtle approach. On the flyer the CTA was to get more info by mail or to set up an in home visit (Knew there had to be some way to get in the door).

So this got me thinking... "I wonder what the LTV for a new recruit into any religion is"?

Think about all the cash spent by different groups for TV ads and such. Something has to fuel the fire. I wonder if they actually know the break even numbers, or if they even split test and so on.

To top it off, selling a whole new belief system must be one hell of a feat. Think about the persuasion needed to take a devout follower of any religion, and convince them to ditch it and join up with them.

Just found this interesting. What say you?

Don
#burning #eternal #hellfire
  • Profile picture of the author Ricardo Furtado
    Hi Don.

    They work real hard at what they do.

    Consider the fact that they are trying to get "sales"
    with no commissions involved.

    Regards
    Signature

    Ricardo Furtado

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  • Profile picture of the author Marvin Johnston
    Fascinating question, and something I had never thought about with respect to religion. I'm guessing the LTV is just as related to keeping members involved as trying to increase the numbers.

    I think your question could be expanded rather easily to include any organization, religious or otherwise. I'm involved with three non-profit organizations, none of which have a clue. I've been using the LART on them, but maybe a more subtle approach would work better . Kidding about the LART of course.

    It is simply amazing how many things taken for granted here like WIIFM, benefits vs features, USP, etc., etc., etc. are things some of these organizations don't even know about... and worse, don't care.

    Marvin
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  • Profile picture of the author Benjamin Farthing
    I spent two years as a full-time missionary for one of those "religious groups known for door to door canvassing."

    (Probably the other one, if the person who came to your door was alone, and not wearing a name tag.)

    I know we hire expert marketing people, and spend crazy amounts of money to test new strategies. They are constantly testing new things.

    They know exactly how many man-hours it takes to get someone new to come to church, or to actually join the church. They measure which tools (cars, iPads, portable DVD players) boost results when given to missionaries.

    And they run major marketing campaigns.

    Remember those late-night commercials offering free videos about Jesus? They used to follow that up with a telemarketing campaign. It was successful for a while, then it wasn't, so they pulled the plug.

    The current campaign is about getting rid of the stigma that we're weird. Have you seen those "...and I'm a Mormon" ads?

    I was most impressed when they bought ad space in the Book of Mormon Musical handbills (is that the right word?). Anyone who went to see the musical also saw ads that said things like "the book is always better."

    I learned a lot about persuasion as a missionary. I'll have to put together a post: "Copywriting Secrets of a Mormon Missionary."
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