Landing page not converting. Any recommendations from LP experts?

Yeah, your page is still just so generic and vanilla, it's really not a wonder you're not getting what you want from it.

It's not answering anything about what's in it for the reader.

You gotta get specific. Exactly what can you do that will increase the traffic
of the reader.

But more specifically, how will that help them increase customers, sales, profits,
and cash flow.

Look, the bottom line is, why do people even care about what you do?

To rank better, right? why do they want to rank better?

To get more customers right?

Why? To make more money, right?

So, you need to be specific right at top, in your headline and show the reader how you can make them more money.

All roads really lead to that.

Heck, in one of my copywriting sites... I converted 1 out of every 8 visitors into a phone call, quote, or email for more info.

I was getting 6 to 7 requests for info per day.

Now, a lot of that has to do with your traffic gen sources... I was using adwords so it's pretty targeted.

But right at the top, was basically a big fat promise showing the reader how I could help them increase sales, profits, and cash flow... and how.

Right now, you're talking about their traffic sucking... you want to put a very bold, specific promise at the top... one that's got balls... and then back it up.

You've got some good testimonials, and they've got some specific results in there too, so I would probably even use some of those as a headline... maybe a quote headline like...

"We went from 100+ ranking to number 1-3 in our categories in a matter of three months... resulting in X amount of new sales and profits"

But really, there's more than one way to skin a cat... you just have to think, bottom line, exactly what your prospects want, and then give THAT to them.

They want more sales, traffic, profits, and money.

So, talk about that in your headline.

Think of how YOU can do that for them, specifically.

Specifics sell, as long as you can back them up with proof.

Right now your page is like 1,000 others in your niche.

Be different, be unique, be bold.

Start at the top with a kick ass headline that specifically shows the reader what you can do for them, in terms of more money... and then have a couple of hard hitting bullet points under that, with proof and testimonials, and have your sign up form at the bottom.

For me, I like to EARN the sign up, so i won't have it near the top or side.

I put it at the bottom... because i first want to offer something to the reader, that shows them that what I've got will help, and is so valuable... they MUST sign up.

But yeah, you need to change from vanilla... to some Ben and Jerry's shit.

^^^ Great post Shawn. Thanks for taking the time to looking over the page and offer your recommendations. I am starting to come to the conclusion that I may not have the patience (or skill) to deliver what is needed. I know the price varies depending on the job and the copywriter, but what would be an average price for a job like this?

Well, you know when you have a poor page design + pathetic sales copy = poor conversions.

P.S. A good copy doesn't have to cost an arm and a leg for such a niche/market.

listen to shawn. he nailed it.

its not converting because its crap.

good news is it can't get any worse... only one way to go from here... UP.

You're not gonna like me when I say this, but people don't want what you have to offer.

I know, I know, everybody wants to be on page one. Everyone wants loads of search engine traffic for free.

Just like everybody wants to own Ferrari.

They want it, but they don't want what they think it will take to get it.

In other words, your strategy for lead acquisition is flawed. No amount eye-popping graphics or killer copy will overcome their reluctance.

You must fundamentally rethink how you get leads.

You should hit Ewen Mack up, he probably has some ideas.

- Rick Duris

Rick recommends Ewen.

I recommend Rick.

I happen to know for a fact that he could nail this for you.

Mark

Mark, you're so funny! LMAO

LOL... dude... not here to argue semantics with ya...

you don't have to agree with it... the truth sometimes is hard to hear... especially when you work your rear end off on something.

we've ALL been there... all of us... myself included. (many times)

its not converting... right?

So yes, it *can't* get any worse.

you can't get NEGATIVE conversions, can you?

shawn laid out some awesome comments and feedback... he knows his stuff... me? I don't know anything about marketing. :-)

Add video to your page, a good video. You can use a youtube video just find a good video that matches your product. You might be able to get it from the product creator.

@shawnlebrun has some good points. Here are a few thoughts:

1. Your headline is accusatory. I wouldn't take that approach. I know it's meant to be shocking but it puts people on the defensive, especially since you aren't an authority figure yet.

2. The text is way to condensed. Your landing page should be easily skimmed. The message should be clear an concise and should provide a benefit to the reader.

3. The form background is distracting. Black text on a neon blue background is hard to read.

4. Your call to action is the most generic action text in software. "Submit" doesn't entice the user to do anything. What does the user get out of it? Put the action on the user and let them control it. Something along the lines of "Email me my free proposal".

5. Your form asks too much information. You don't need the first and last name. You need the email. Maybe the first name to personalize communication.

6. Your call to action button color conflicts with the form color. Use a button color and text color that provide contrast in a pleasing way. Orange button with white text for example.

7. "Request a Free Proposal" is very disconnected. It's floating at the top out of place. Remove that or move it into the call to action.

8. There is no branding. If I had to leave your page suddenly, give me something that I can Google to find you again.

9. Remove the footer. It doesn't provide any value to the page. The news and the links at the bottom actually give your visitor a way out. Drive them to your call to action.

Here's a headline suggestion:

"How To Get Your Website At The Top Of Google, Guaranteed ... (Without Spending An Arm And A leg)"

Hire a pro copywriter. I tried to use my own iniative but using a professional not only improved my app's copy ten-fold, it educated me on the the field itself.

shhhhh..... shawn... dont tell them they're all ripping off my OLD shit.

no one knows anything about all the new stuff I've been doing for the last few years. :-)

Hopefully you see a lesson here:

You can get a site to the first page of google...but it doesn't mean it'll convert.

You're trying to mix different professional skills into 1 easy fix.

I can get a page to convert, but haven't the slightest idea how to get it to the first page on google. Probably could spend a lot of time reading stuff and trying to figure it out...but still wouldn't be an expert without a lot of time invested.

You're taking your skills and now want someone with copywriting skills to give you a quick fix.

Anyways...

I would like to talk to you about a trade for services if you're interested.

What everyone here said, plus the biggie... SLIM DOWN THAT FORM! Cut it down to the fewst number of fields possible for your business model. Really, if you can possibly get the info later, do it! This tweak alone, as much as I hate to say it, can be enough to save mediocre copy.

SEOHire... did you make any changes of did you just dump the project? How is it converting now?

hi there

Far too much info, the graphics are also pretty aweful.

3 things you need for this page and no more...

1) grab their attention
2) build enough curiousity for the freebie
3) tell them how to take action

You've got a lot of good information right here in this thread you can use immediately. I wanted to add to it if that's okay.

As mentioned earlier your LP is vanilla that's because it talks to nobody and everybody at the same time.
Here's what you should first:

1st: Pick a Market (or a sub-niche within a market) one where you can win and make money.

2nd: Do your research and find out who else specializes in serving the market or sub-niche you've chosen. Once you find them pay attention to there LP. What's their offer? What's unique about their services? How are they positioning themselves? How are they collecting prospective clients info? Etc.

You need this information so that you know how to position yourself in that market/sub-niche.

3rd: Contact some companies in your chosen market and do a freebie. (Yes, I said Freebie). You do the freebie so that prosepects see proof that you have the ability to do what you say you can. But you don't only do it just for the proof, you also now have a real live testimonial that gives your service credibility as well.

4th: After you've successfully ranked the site of your freebie client, then you reach out to all the other clients in that market/sub-niche you can find...and you sell your services with proof and testimonial in hand.

For example: If your freebie client is a dentist, rank his site! etc . And then sell the heck out of your services to every dentists you can find.

Get the picture.

Well that's just my 2¢