Should I Try a New Pitch Page Or Not?
Suddenly yesterday I had record sales (with the same old pitch page) that fully compensated for three-four days of lousy sales.
Now I am "stuck" with a half-done IMO killer pitch page (this is editorial style vs. the original page which has a screaming headline and oversized bullet points).
I am not very technical and my page is not PHP so I can't do split testing. Also I am not sure if I change hoplink URL I probably won't be able to bring up the old page in affiliate hops at all.
Sales have been pretty good since yesterday and I am scared to change anything.
What would you do in this situation?
Would low sales be an indicator that a new pitch page is needed or is it somehow related to perhaps the three-day weekend and the fact that a lot of people have gone on vacation? Or perhaps they spend more time outdoors and not in front of the computer?
Basically, do low sales mean bad pitch page or people are not spending time online? But then again, conversion ratio was bad on the same approximate number of hops as before which means if people are not browsing online, conversions should still be about the same just fewer hops.
Also I need to mention that my conversions are a lot higher when an affiliate does a pre-sale vs. when direct linked from google adwords or when they come direct from organic searches. Would that mean that an editorial style page would work better (meaning a page that doesn't look like an ad).
Your advice is greatly appreciated!
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