High End Luxury Machines
The Grand X is a new line of deluxe tractors acting as the flagship for the mid-size category at Kubota.
It's an interesting way of using humor while still driving home the luxury theme. It's the first major campaign for the copywriter. Says Forrestal: "By poking fun at luxury car ads we could use the conventions of that genre to sell, of all things, a tractor. And we got to make an ad with helicopter shots, models, winding coast roads, and animal metaphors."
http://www.campaignbrief.com/2013/04...d-x-takes.html
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SteadyPath -
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shawnlebrun -
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