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How many visitors do you need to properly "figure" your conversion rate?

by Ashley Gable
6 replies
Just a quick question, I couldnt decide whether to put this in here or the main forum but figured as copywriters are all about conversion, well i thought it fit.

But my question is, how many visitors do you usually need or want before you put a rough figure on your conversion rate?

I have my new site that is about 3 months old and hit (roughly) 184 unique visitor today, and made my first sale. Obviously this inst enough to do it, but am just curious as to when i can put a rough percentage down.


Thanks again
#conversion #figure #properly #rate #visitors
  • Profile picture of the author julesbrad
    I will add a little to this if I may.

    I receive lots of visitors from google/images. Can I discount these as actual visitors when calculating my conversion rate ?
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    • Profile picture of the author Ashley Gable
      Originally Posted by julesbrad View Post

      I will add a little to this if I may.

      I receive lots of visitors from google/images. Can I discount these as actual visitors when calculating my conversion rate ?
      Well I am not really in the business enough to say, but i would guess that they would not be considered part of your calculation. because dont they just see the image? or do they see the whole page when they click your image?

      I dont know but would also like to know as I have a fair amount of searched for pictures (dont know if they ever get clicked but still like to know)
      ashley
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      • Profile picture of the author MikeHumphreys
        Unique visitors, not hits matter.

        1000 unique visitors or 100 actions (opt-ins or sales, depending on the goal of the webpage) is a safe guideline to use.

        If you use any top-quality split or multi-variate testing software on your page, it will calculate your confidence level, meaning how likely the current results will stay the same.

        Hope that helps,

        Mike
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        • Profile picture of the author Ashley Gable
          Originally Posted by MikeHumphreys View Post

          Unique visitors, not hits matter.

          1000 unique visitors or 100 actions (opt-ins or sales, depending on the goal of the webpage) is a safe guideline to use.

          If you use any top-quality split or multi-variate testing software on your page, it will calculate your confidence level, meaning how likely the current results will stay the same.

          Hope that helps,

          Mike
          Yep! thanks

          I am using conversion chicken, although with only 184 unique visitors so far it hasnt gotten much use...but just you wait soon my site will be crawling with visitors!

          Thanks again
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  • Profile picture of the author Chris Ramsey
    Originally Posted by AshleyAA View Post

    Just a quick question, I couldnt decide whether to put this in here or the main forum but figured as copywriters are all about conversion, well i thought it fit.

    But my question is, how many visitors do you usually need or want before you put a rough figure on your conversion rate?

    I have my new site that is about 3 months old and hit (roughly) 184 unique visitor today, and made my first sale. Obviously this inst enough to do it, but am just curious as to when i can put a rough percentage down.


    Thanks again
    I'd estimate around 1,000 before you make any big choices. You should be testing multiple pieces anyway. At least change your headline around to see what grabs the most attention.
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    • Profile picture of the author Ashley Gable
      Originally Posted by scheda View Post

      I'd estimate around 1,000 before you make any big choices. You should be testing multiple pieces anyway. At least change your headline around to see what grabs the most attention.
      Okay this is what i was thinking, 1,000 seems like a good amount of visitors to judge by.

      by the way i have seen several numbers been thrown around for the average or "good' converting sales pages. What do you all think it is?

      I have heard that alot of people get below 1% but then I hear that 3 or 4 percent isnt uncommon.

      Does anyone mind telling me their conversion rates? Not really important but just curious

      Thanks
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