How Direct Response Copy Can Sell Anything.
I thought this would be a neat example of how you can use direct response copy to sell nearly anything.
My dad owns a piano store, I used to work for him when I was younger.
He was contacted by a major music manufacturer to liquidate some inventory... Instead of the usual "Piano Sale" I said that we should try to take it online and see how we do.
This is an Ebay auction, it's been up for about 4 days, and we've already got several leads who I'm confident the majority of will end up buying.
You may be thinking I could have just slapped a picture of the piano and a paragraph of text or copied and paste the dry corporate text from the dealers website and it would sell, but you'd be wrong.
These things are nearly impossible to sell online, even at a fantastic price. So that's why I decided to give some direct response copy a try.
We're expanding the letter to it's own website, and I'll be driving traffic to it.
Over the next couple of months, at the rate it's driving leads now, this letter should be responsible for $700k in revenue and a nice commission for myself.
I've used similar approaches to sell houses and other big ticket items, and if you nail the copy it works like gangbusters. It's powerful stuff.
Want to see the letter I'm talking about? I'll post the link below. Let me know if there's anything you'd change
One thing we do need, despite the 140 100% positive feedback, is some social proof. We're making some phone calls to try and get that today.
Here's the link... Digital Baby Grand Below Wholesale Pricing. GREAT DEAL! - eBay (item 130308999659 end time Jun-02-09 11:05:36 PDT)
I REALLY hope you guys don't consider this spamming... I'm posting this to make a point, that copy can sell anything... I seriously doubt any of my fellow Warriors are in the market for a new digital baby grand piano.
Got a great product to sell? Get yourself some killer copy and start selling!
And for anyone wondering, no I don't work for the store anymore. I've just been contracted to run the "Piano Liquidation Department".
Peace,
-Scott
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services
I'll teach you how to make money like a Mamba.
Sign up for the free money mambas newsletter!
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
"Talking ain't doing." --Zoe Washburne
"What you do speaks so loud I cannot hear what you say." - Ralph Waldo Emerson
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.