The science of fonts and how they make you feel
The font and design choices you make for your sales letter influence how your "sales talk," as Hopkins used to say, is received.
Even if you use almost no formatting at all, that is a design choice.
Mikael Cho writes on the Ooomf Blog about the science behind fonts and how they make readers feel as they make their way across the words and sentences:
"Your eyes typically move across a page for between 7-9 letters before needing to pause to process what you’re reading. As you scan a sentence, no useful visual processing is happening in your brain. Visual processing is completely dependent upon the information taken in when you pause.
So why does this matter? Understanding the way we read is important for designing how words look because you can directly impact someone’s connection to your writing with the right font and layout."
https://ooomf.com/blog/the-science-b...make-you-feel/
More design stuff here:
This post explains fonts in relation to copy:
Put Your Copy To The Test - The Michel Fortin Blog
Examples of Clean Sales Letter Design:
The Direct Response Marketing 2.0 Story - Direct Response Marketing 2.0
Fast, Effective Sales Copy with David Garfinkel & Brian McLeod
Even if you use almost no formatting at all, that is a design choice.
Mikael Cho writes on the Ooomf Blog about the science behind fonts and how they make readers feel as they make their way across the words and sentences:
"Your eyes typically move across a page for between 7-9 letters before needing to pause to process what you’re reading. As you scan a sentence, no useful visual processing is happening in your brain. Visual processing is completely dependent upon the information taken in when you pause.
So why does this matter? Understanding the way we read is important for designing how words look because you can directly impact someone’s connection to your writing with the right font and layout."
https://ooomf.com/blog/the-science-b...make-you-feel/
More design stuff here:
This post explains fonts in relation to copy:
Put Your Copy To The Test - The Michel Fortin Blog
Examples of Clean Sales Letter Design:
The Direct Response Marketing 2.0 Story - Direct Response Marketing 2.0
Fast, Effective Sales Copy with David Garfinkel & Brian McLeod
- Jack Trout