Review my landing page

Hey, Coolguy:

The first thing that I would do is make this a long-copy landing page. Not sure how you're driving traffic (and not sure how compelling your report is), but I'd redesign this page solely to get people onto your mailing list, in exchange for your report. Do it in a way that integrates with your traffic strategy.

Check out The Art Of Finding, Getting, And Selling Listings (by Dean Jackson). I don't think this is the same niche, but the *approach* is what you're looking for. Instead of "Buy" as in this page, your offer would be a free download of your valuable report--hopefully something so valuable that people would want to pay money for it, let alone get it for free with just an email address and a name in return.

Of course, all of this assumes that you have what's called a "starving market"--people (in enough numbers) who really, really, want you're giving away (and eventually selling). Even a mediocre website will do OK if there's a starving audience.

Best,

The main problem with your landing page that I see is that it just doesn't excite me. The headline doesn't stop me dead in my tracks and make me want to read further. Another problem - I want to know a lot more about who is behind this business here and what his / her credentials are. I see none of that on this page.

How long have you been in business?
What does your company do?
How many customers / clients do you have?
What areas do you have homes available in?

Think about the REAL benefits as to why someone would want to submit their contact information. What would make the offer so compelling, so strong that I can't help but contact you for more information?

Remember....you want to stop your prospect dead in his tracks - and make your copy so irresistible that he can't find a reason not to contact you.

Questions that you should ask:
1) What is the primary benefit that your prospect will get as a result of downloading this book?
2) How does your service make their lives better?

One technique that I have learned is to constantly ask myself: "So What?" What is the real benefit behind what I am promoting?

Another thing that you need to address...the City of Detroit has a negative connotation with a LOT of people. I know you mention the quote from CNBC about the City of Detroit being a good housing market to invest in, but you need to explain why. Since I am from Southeast Michigan, I know that Detroit is starting to come back....but your prospect may or may not know this. So you need to point out some statistics that show that home prices are rebounding - and put them at ease about making an investment in Detroit. If these homes are in safe neighborhoods, why not highlight them?

Also, think about every reason why someone would NOT want to fill out their contact information - and address those objections on this landing page.

You may find this copywriting checklist helpful:
http://mixergy.com/Master-Class/Copy...gChecklist.pdf

The housing MARKET in Detroit is tough to begin with and everyone knows it.

Read it here: Buying Cheap Property In Detroit - Business Insider

As a Brit I would say the number 1 question is - What are the legalities of me buying a property in Detroit. I would also be asking - Is this the town where whole neighbourhood were boarded up during the recent crash.

So basically your headline should be something like - Make a fortune by investing in US Rental Properties! Heres How - Download our free book detaiing this remarkable investment opportunity.

And then offer a free ebook on how its done n exchange for an email address that gets subscribers a weekly email full of the latest listings.

Brits are cynical and wont invest unless given EVERY detail.

Hope this helps.

Thanks everybody for the suggestions, I have redesigned the page by working off some of the examples posted -- what do you guys think about the copy, I think this is more compelling now but some more feedback would be great.