Seeking feedback on my website renovations

You are definitely a very talented writer but your website looks as if its made with a standard wordpress template.

I suggest using the valuable space on your home page to tell your web visitors exactly how they can benefit from reading further. If I want to hire you as a writer, I have no idea how you can help me. The backstory is important, but move it off the home page, or write it after you've addressed your site visitors' major questions. Don't make them think.

You need to sell your services on your home page. Your "About Me" info. is a separate page on a service business website. Your copy on your "Services" page is much better copy for your home page.

But you should definitely have a "Services" page as well for your site.

You should consider two separate sites: one site to promote your copywriting and another site to deal with your interest in travel, adventure etc. When you combine these interests into one site, you send a confusing message to prospects...never a good thing.

You need to carefully review Dan Furman's book, Do the Web Write. He has great info. on how to write your services site.

Best regards,
Thomas O'Malley

You need to make your mind up whether you're a content writer or an advertising copywriter. If the latter - sell us. This site doesn't cut it. This is really hokey -
Nobody cares about that stuff. They care about whether you can write them some words that will move their product. And this clumsy piece of writing can be taken two ways -
You can't be all things to all people. If you want to be a copywriter...for God's sake man - write something that moves the reader to engage your services.

Must try harder. C.

p.s. there's nothing wrong with using a Wordpress template. It's the words we're interested in - not so much the design. Check this out - http://www.mturkjob.com/Statisticall...lesletter.html

p.p.s. looking at your portfolio I see you're a content writer NOT a copywriter. It aint the same thing man. Nothing to stop you becoming a copywriter but webpage copy isn't advertising copy. Its content. Completely different animal.

I think you'll struggle finding work using this website as your calling card. And if you do happen to find work, you won't be paid what you're worth.

Why?

Because as a writer, you've positioned yourself as a jack-of-all-trades. I think that's a HUGE mistake and it will cost you clients and business.

Businesses, marketers, entrepreneurs want writers with deep experience in their specific subject matter. When I say specific, I mean ULTRA-SPECIFIC. Not only that, they want to know without question you know how to write in a way that compels their market to read/watch and then take action.

Look at other professions. Doctors, lawyers, accountants, etc.

Specialists always make more money. The more you focus, the more money you'll make.

I know it's counter-intuitive, but that's what works. Pick your subject matter, pick a market and then focus.

- Rick Duris

PS: I realize this advice may go against the grain. Feel free to ignore.

You're not the first starving writer. Won't be the last.

I just saw this on Adweek. Might give you some ideas. One Hour Agency

You say one of your areas of expertise is branding.

I don't see any evidence of that in how you've positioned (or should say, haven't positioned) your own business.

The one thing that I know about you from reading your content is...

You're an intellectual. You're smart. And you want people to think you're smart.

But you'll never be a copywriter (or even a good content writer) - until you get out of your own head.

Here's a branding idea for you to munch on...

Call yourself The Cerebral Copy Assassin. "I'll murder your copy - by getting so deep inside of your prospect's minds that they won't know what hit 'em. They'll press that Buy Now Button so fast - just hoping it'll save their lives from the twisted truth I scare them into seeing. But don't worry, you've got the goods to save them from the torture I induce... right? You better. Or I'm coming for ya."

My point is...

Play off your intelligence and create some branding around it. That'll help you lighten up and actually connect with potential clients in a way that pays your bills.

As your website stands right now...

There is ZERO salesmanship.

Mark

The website is simple and good. I like it, but maybe change the text color in the header, "When You Need a Words" is a bit hard to read, black color in dark background.