Trying Out a Clickbait Title

by flmrms

Posted: 10 years ago 4 replies

Hot New Vinyl Products...For Your Home | The Bonnie Barbieri Team at Re/Max Marketing Specialists - Spring Hill Homes Sale - Hernando County Realtor

I wrote this article with a somewhat provocative title, hoping to generate some interest. I can't get too crazy with the innuendo because of the nature of the site though, so my options are limited. What do you think? Does it work at all, or should I go back to the drawing board?

Steve Faber 10 years ago

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sethczerepak 10 years ago

Originally Posted by flmrms

...should I go back to the drawing board?

Yes, start with this:

1. Order takers sell products
2. Mediocre sales people sell features
3. Good sales people sell benefits
4. Great sale people sell lifestyle

Your headline is selling a product. Write a second headline, this time about the features. Then, rewrite it connecting the features to the benefits. Then, start selling the lifestyle from your very first line.
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enger 10 years ago

I got bored very quickly... One way to spruce up boring products is to tell a story about it.
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flmrms 10 years ago

Thank you for the input. I think a few people were looking at the overall page when I was really only looking for advice on the title. The article was really more of an SEO-oriented effort than a sales page. I was experimenting with a provocative title. I did receive some good advice regardless though, and I thank you all for that.
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