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NEW Gary Bencivenga swipe file!

by Raydal
20 replies
Just learned that this new copy came from the hands of
the master himself. May do yourself a favor and save
this one.

https://www.freshpressedoliveoil.com...21_ILN_Q114/dl

-Ray Edwards

[DISCLAIMER: The link looks like an affiliate link but it's not mine. I don't
know how to strip away the affiliate part.]
#bencivenga #file #gary #swipe
  • Profile picture of the author joe golfer
    Thanks, Ray. Great copy on the click through as well.

    https://www.freshpressedoliveoil.com/a/SAJWA21_ILN_Q114
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Dan Ferrari
      Any idea how traffic gets to the page?
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  • Profile picture of the author JCorp
    Awesome... thanks a lot!
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  • Profile picture of the author Len Bailey
    Thanks guys.

    In case anyone didn't click through, here's the link to the "Yes!" copy prior the order form: https://www.freshpressedoliveoil.com...LN_Q114/choose
    Signature

    Len Bailey
    Copywriter/Consultant
    Feel free to connect on LinkedIn or Twitter

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  • Profile picture of the author Don Grace
    Thanks Ray great share! And Dan most likely they get traffic with media buys, Independent Living also has a huge email subscriber base.
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    • Profile picture of the author Dan Ferrari
      Originally Posted by Don Grace View Post

      Thanks Ray great share! And Dan most likely they get traffic with media buys, Independent Living also has a huge email subscriber base.
      Yeah, that's what I was wondering. I would love to see what the actual emails or ads said.
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  • Profile picture of the author Ross Bowring
    This is such a beautiful letter. Thank you for posting.

    --- Ross
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  • Profile picture of the author multipliedmike
    For those interested in seeing who they're marketing a free sample too, do a site search on Google. You'll see they have a dedicated page for each publication/person/website they extend the offer too & there are many.
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    • Profile picture of the author CovertCopywriting
      I just read this looking for samples. Do you guys honestly think it's that good?

      I think the premise is great. But the execution... It just feels a little sloppy, full of distracting punctuation that impedes the flow at the start. Throughout the word choice just feels that touch 'off'.

      Might just be me. What do you guys think?
      Signature

      Nick Hall
      Covert Copywriting - Your Secret Sales Weapon

      Nick@covert-copywriting
      www.covert-copywriting.com

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  • Profile picture of the author Quality Copywriter
    the shocking thing here is that there are people who are actually that interested in olive oil.

    some of the chunky paragraphs lost me. and the long winded sentences.

    I love his job intereview success letter. That pulled me right in

    This is going in the swipe file never the less. so thanks mate.
    Signature
    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author splitTest
    I'm inspired to see that it comes in at an average 10.8 grade level reading in the readability index.

    My copy samples sometimes rank about that, and I'm always thinking that's too high. ...So first thing I do when checking out swipes is plug them into the readability index. Comforting to know that copy from even some of the greats reads "erudite."

    Some of the passages in this piece rank 12.8 average grade level reading.

    On another note, I wouldn't have thought that readers of "Independent Living News" (which looks like a doomsday prep survivalist mag) would be a great market for $40 per bottle gourmet olive oil.
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    • Profile picture of the author James Clouser
      Originally Posted by splitTest View Post

      I'm inspired to see that it comes in at an average 10.8 grade level reading in the readability index.

      My copy samples sometimes rank about that, and I'm always thinking that's too high. ...So first thing I do when checking out swipes is plug them into the readability index. Comforting to know that copy from even some of the greats reads "erudite."

      Some of the passages in this piece rank 12.8 average grade level reading.
      Mature wealth markets don't mind the higher reading level.

      Have you practiced editing your copy in a tool like readability-score.com? It's a godsend.
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      • Profile picture of the author splitTest
        Originally Posted by James Clouser View Post

        Mature wealth markets don't mind the higher reading level.

        Have you practiced editing your copy in a tool like readability-score.com? It's a godsend.
        Oh yeah, I'm there all the time. Most of my samples are also written for a market with a higher reading level but still, I try to keep my copy as easy and conversational as possible.
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        • Profile picture of the author deepestblue
          Thanks for the share mate, Bencivenga is the man.
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  • Profile picture of the author Raydal
    I decided to do an analysis of this letter here:


    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author The Copywriting Engineer
    Oh cooool, Ive gotta do this also.
    Signature

    Bring In More Cash For Your Business With High Caliber Copy
    www.highcalibercopy.com

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  • Profile picture of the author Raydal
    Here is another "food letter" swipe by Gary Bencivenga as well.
    Notice the similar elements to this letter:

    Kurobuta Ham Letter by Gary Bencivenga » Swipe File Archive » Marketing & Copywriting Examples

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author colmodwyer
    I've seen PPC ads for this fairly recently. Can't remember the ad network, but if they're still marketing you've likely been cookied since visiting the page, so keep your eyes peeled.

    Ha, check out top referring sites. Looks like they get a lot of traffic purely because Bencivenga wrote the copy:

    Connecting Site...

    Colm
    Signature
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  • Profile picture of the author JonMills
    Originally Posted by Raydal View Post

    Just learned that this new copy came from the hands of
    the master himself. May do yourself a favor and save
    this one.

    https://www.freshpressedoliveoil.com...21_ILN_Q114/dl

    -Ray Edwards

    [DISCLAIMER: The link looks like an affiliate link but it's not mine. I don't
    know how to strip away the affiliate part.]
    Nice find!
    Signature
    http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
    http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!
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  • Profile picture of the author Scott McKinney
    Agreed, the olive oil sounds exceptional. Mouth-watering. Thanks for posting this!
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