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Question about this offer

by Sean Fry
6 replies
Any info on this offer? I see ads for it on google all the time, they must be buying truckloads of traffic. Any ideas on sales volume? Who wrote the copy?

https://www.crisiseducation.com/land...FckWMgodDzwAEg

This niche must be huge. I like how when you click the add to cart button, it doesn't take you to a new page, it just triggers a dropdown of all the fields. I bet that alone boosts conversions by a significant margin.
#offer #question
  • Profile picture of the author DavidG
    I second your question. I think I've seen it on newsmax a few times (email promos)...
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  • Profile picture of the author davemiz
    never seen this until now.

    the niche is HOT.

    I know a few people in it who are banking hard.

    look on tv.

    prepper shows

    doomsday preppers

    its a massive, hot niche now.

    vsl didn't do it for me, i couldn't watch more than 1-2 minutes, but then again, i'm not the target market.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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  • Profile picture of the author The Copy Warriors
    This is their main site:

    Guides & Reports | Crisis Education

    If you click on the books you'll see they have different sales copy for different books (they use VSLs for some and written copy for others, wonder why?)

    Here are some of the other VSLs and sales pages they're using:

    https://www.crisiseducation.com/land...ke-Ammo/video/

    https://www.crisiseducation.com/secu...al/index-2.php

    It seems like some of the books are being sold separately while others are being sold together in a bundle that you get access to for $19.95. I'm not sure what their upsells are.
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  • Profile picture of the author Cool Hand Luke
    Originally Posted by Sean Fry View Post

    I like how when you click the add to cart button, it doesn't take you to a new page, it just triggers a dropdown of all the fields. I bet that alone boosts conversions by a significant margin.
    You're right in that assumption. Just about every test I've seen shows that having the checkout page open on the sales page rather than on another page increases conversions.

    I think it was Russell Brunson who started talking about this a year or so ago and mentioning how it increased sales in all the niches he's involved in, so it's curious that there aren't already a lot more people doing it.
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    • Profile picture of the author Alex Cohen
      Originally Posted by Cool Hand Luke View Post

      You're right in that assumption. Just about every test I've seen shows that having the checkout page open on the sales page rather than on another page increases conversions.

      I think it was Russell Brunson who started talking about this a year or so ago and mentioning how it increased sales in all the niches he's involved in, so it's curious that there aren't already a lot more people doing it.
      It has to do with the integration of the sales page with the payment processor.

      Most marketers take the easier and cheaper route. They link to the payment processor's domain from their own domain.

      Alex
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