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Would you say a sales page should include as many "trigger" words as possible?

by aldentan
5 replies
Hey guys,

To what extent do you all think a sales page should include all the copy and "trigger" words?

Is it to say that it's only sensible to include as many as you can in order to make the sale?

Let's say my product is is to help people improve their confidence. And in my research from talking to my readers, I gain insights on their pain points that range from say... shyness, fear, loneliness, wanting a girlfriend/boyfriend badly, courage to quit their job and even depression.

Now, say I know my product may not specifically talk about a single type of pain, but I know for sure it can help them.

Is it hence alright to include all the pain points in a sales page?

I was just wondering about this. The way I see it, talking about their pain points would certainly show that the product is talking to them, yet, is it ethical? Is it over stretching the truth?

What do you all think?

Thanks.
#include #page #sales #trigger #words
  • Profile picture of the author kayfrank
    Your sales copy should include the benefits to your potential buyer. If your product is general help about building confidence you can still use examples of how it might help someone who has a specific pain point. Using all pain points in one sales letter might be a bit over the top - it depends how long your sales letter is.
    I'm not sure what you mean by "over stretching the truth". Either your product will help someone with those issues or not.
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    • Profile picture of the author aldentan
      Originally Posted by kayfrank View Post

      Your sales copy should include the benefits to your potential buyer. If your product is general help about building confidence you can still use examples of how it might help someone who has a specific pain point. Using all pain points in one sales letter might be a bit over the top - it depends how long your sales letter is.
      I'm not sure what you mean by "over stretching the truth". Either your product will help someone with those issues or not.
      Ahh yes Examples. I think that's the key.
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      • Profile picture of the author Chriswrighto
        Make multiple pages, each focussed in on one problem which lacks confidence.

        So...

        One for quitting their job.

        One for finding a boy/girlfriend.

        Send the right traffic to each one.

        It's better to target, than to spray and pray.
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  • Profile picture of the author Mark Pescetti
    Circumstances are the trigger. Not specific words.

    The catch is...

    If you're wrong about what you're avatar is experiencing... and/or wants... the circumstances you use will make them click away.

    So make sure you know who your ideal prospect is - inside and out.

    Mark
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  • Profile picture of the author sethczerepak
    Copywriting isn't about knowing trigger words. It's about knowing your reader's internal triggers and what words create what internal sensations and images.

    Just look at the words you're using and ask yourself:

    "What assumptions does my reader already have attached to this word?"

    "What will this word cause them to think, to feel and to experience?"

    That's what matters, not the words themselves.

    Even experienced copywriters can get this wrong because they're too busy thinking about which words THEY think sound good.

    It's not what you say, it's what you get the reader to think, to feel and to experience.
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