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Move your sign, I'll add a comma

by joe golfer
11 replies
Subaru of Wichita is dealing with a labor dispute. The protesters prepared their sign and dug in. The dealer responded with their own sign.

When the protesters moved their sign, the dealer used punctuation to deftly counter again.

Subaru Dealer Has the Best Comeback Ever to a Union Protest Sign | Adweek
#add #comma #move #sign
  • Profile picture of the author The Copy Nazi
    Banned
    That's brilliant. Wonder there wasn't a punch-up. Or was there? Or was it indeed a set-up?
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  • Profile picture of the author GregBrooks
    Great share! Can't remember the last time I posted something to Facebook but this was good enough
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  • Profile picture of the author RickDuris
    Here's the best part (if you're his marketing department): In the last few days, he's had over 300 calls from the media.

    - Rick Duris
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  • Profile picture of the author Mark Pescetti
    So often... people negatively react - when their business is attacked... they take stuff personally (and it is personal.)

    But being able to take a step back and see the marketing potential - like this - is fantastic.

    It takes balls to go against a union like that too. It could bring on tons of scrutiny. But if they feel bulletproof (by focusing on how great their prices are,) mostly good stuff will come from it.

    mark
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  • Profile picture of the author Benjamin Farthing
    That's Witchita, Kansas, right?

    This is a case of knowing your customer. Kansas is well known for being pretty conservative. If someone doesn't straight up hate unions, he's at least uncomfortable with union bullying.

    When the Subaru Dealer pokes fun at unions, it builds camaraderie with it's prospects. It says "we're on the same side."

    I've got a friend who runs a business in Witchita. In that part of the country, business is all about smiles, handshakes, and face-to-face deals.

    There's gonna be a lot more Subarus driving around Witchita pretty soon.
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  • Profile picture of the author angiecolee
    LOL my man is on the opposite side of the fence. I showed this to him and laughed at the dealership's creativity. He told me about all the kinds of evil things he'd do to their cars while they were out making fun of the picketers.

    There's definitely a pretty ballsy risk going up against unions, I s'pose. I don't know much about it, but BF does. I wonder if there'll be a follow up?
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    • Profile picture of the author Marvin Johnston
      Originally Posted by angiecolee View Post

      LOL my man is on the opposite side of the fence. I showed this to him and laughed at the dealership's creativity. He told me about all the kinds of evil things he'd do to their cars while they were out making fun of the picketers.
      If this person was serious, they have some serious mental problems!

      He lives in California without a sense of humor, right .

      Marvin
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  • Profile picture of the author angiecolee
    California unions are no joke, man. I don't approve of what the boyfriend likes to do on picket lines, but I ain't the one out there waving the signs or doing the manual labor.
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  • Profile picture of the author joe golfer
    The union moved their sign again, and the dealership created a dance video in response.

    https://www.youtube.com/watch?v=HNoB3FM2lBc

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  • Profile picture of the author AmericanMuscleTA
    That. Is. AWESOME!!!!!!!!!!!

    I sure hope they're selling butt loads of cars!!!!
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  • Profile picture of the author rawandrew
    Now that is a really creative campaign. With all the media coverage they got I bet they sold some cars. Maybe not to employees. But to business owners for sure.
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