List of major business benefits

opens new territories
sells more of select items
sells new services
increases profit
increases sell-through
increases turnover
boosts "opening-weekend" or product introduction sales figures
enhances reputation
helps prevent regulatory and legal problems
sells bundled products
reduces insurance risk
increases employee productivity
reduces time to market

Significant Return On Investment (ROI)

Neison shared these small business "pain points" in the Offline forum. You could turn these into benefits if the product addresses them:

Marketing Blog: FootPrints » 100 Small Business Pain Points

Here are a few from the list:

1. We don’t have enough money.
2. We are not able to get new customers.
3. We are not able to keep existing customers.
4. Our revenues are too low.
5. Revenues are OK, but profitability sucks.
6. Our employee turnover is too high.
7. I need to sell this business.
8. My business partner is a jerk.
9. We’re having quality issues with our products.
10. Our website sucks.
11. We’re constantly out of office supplies.
12. We need to move to bigger space.
13. I think one of my employees is a drug addict.
14. We hired somebody and we didn’t realize they had a criminal record.
15. Our prices are too low.
16. Our products are growing obsolete.
17. A virus infected every computer in our office.
18. My business partner just passed away.
19. I’m getting a divorce and my wife wants the business.
20. We just lost our biggest client, accounting for 50% of our revenues.
21. My employees are coasting on me. There’s no work ethic here.
22. Our business culture sucks.
23. I don’t have a good business lawyer.
24. One of our customers is suing the business.
25. My biggest competitor just raised $50 million in venture capital.
- See more at: Marketing Blog: FootPrints » 100 Small Business Pain Points

Depending who you are talking to (and the size of the business), sometimes the real benefits are:

- makes you look good to the boss
- keeps the backstabbers at bay
etc.

Not sure exactly how you'd use those in your project but it might jog some ideas.

I work a lot in the B2B space.

A lot of good advice already here.

I'd also add:

Improved camaraderie in the workplace. (A lot of business owners see themselves as a friendly boss)...

And more time at home/with the family.

Also keep in mind that business owners are business owners because they like independence, and being responsible for themselves. Depending on your offer, talking up that image can be helpful.

Many businesses set goals in terms of KPIs or Key Profit Indicators (sometimes Key Performance Indicators). You could work your product's benefits to these areas.

For example, Bernard Marr lists 75 KPIs here:

https://www.linkedin.com/today/post/...-needs-to-know

Here are a few from the article:

"1. Net Profit

2. Net Profit Margin

3. Gross Profit Margin

4. Operating Profit Margin

5. EBITDA

6. Revenue Growth Rate

7. Total Shareholder Return (TSR)

8. Economic Value Added (EVA)

9. Return on Investment (ROI)

10. Return on Capital Employed (ROCE)

11. Return on Assets (ROA)

12. Return on Equity (ROE)

13. Debt-to-Equity (D/E) Ratio

14. Cash Conversion Cycle (CCC)

15. Working Capital Ratio

16. Operating Expense Ratio (OER)

17. CAPEX to Sales Ratio

18. Price Earnings Ratio (P/E Ratio)

To understand your customers:

19. Net Promoter Score (NPS)

20. Customer Retention Rate

21. Customer Satisfaction Index

22. Customer Profitability Score

23. Customer Lifetime Value

24. Customer Turnover Rate

25. Customer Engagement

26. Customer Complaints"



Here are some Ecommerce KPI
s from Shopify:

32 Key Performance Indicators (KPIs) for Ecommerce - KPI Examples

Here is an excerpt:

"Sales Key Performance Indicators:

Hourly, daily, weekly, monthly, quarterly, and annual sales
Average order size (sometimes called average market basket)
Average margin
Conversion rate
Shopping cart abandonment rate
New customer orders versus returning customer sales
Cost of goods sold
Total available market relative to a retailer's share of market
Product affinity (which products are purchased together)
Product relationship (which products are viewed consecutively)
Inventory levels
Competitive pricing"



Search Google for the KPI's for specific industries: Here are a few for cafes and restaurants from ProfitableHospitality.com.
Key Performance Indicators for Restaurants, Cafes, Catering, Clubs & Hotels

"2. Kitchen Management

Food Cost % can be measured quickly by adding up food purchases for the week and measuring them against your food sales. This is based on the assumption that you are not holding very much stock (as it's perishable, you need to sell it or throw it out!). You may also do a stock-take regularly to get a more accurate food cost percentage, although the burden of kitchen stocktaking often means it is not done very often.

Total Food Costs - how much was your total food bill? Sometimes a useful figure to show staff who think you are made of money!

Food Costs per head. It can be useful to see every week how much it costs to feed an average customer. If your menu and sales style is consistent, this should also remain much the same. If it starts to go up, you will have to find out what's happening!

Kitchen Labour % - it's only fair to measure kitchen productivity by comparing kitchen labour against food sales, not total sales (alcohol and beverage sales may be influenced by other factors).

Kitchen Labour hours - how many hours worked in this section? Compare against sales to measure productivity.

Stock Value - how much food stock are you holding? It should be less than a week's use, but can slip out if you are storing frozen seafood or cryovac meat.

Best (and worst) selling items - check the weekly sales from your POS or dockets. Did you know what the best sellers were? Map these on the Menu Profitability"

There are many benefits :
1. Increases profit and employee productivity.
2. Fast time - to - market.
3. Customer satisfaction.
Low operational costs.