How to Hire a Copywriter? (diet guide sales page)

I remember speaking to some friends who said -

"The main reason we became copywriters is because we never, ever want the hassle of having to hire one"

The diet game is a quiet, sedate, uncompetitive market it should be easy to grab a huge slice of the pie (what? pie in a diet?).

You might have picked a more "challenging" niche.

Seriously, now you've posted what you want, chances are you'll get some contenders.


Steve

Thanks for the comment, Steve. LOL. It seems that I've learned every skill that I have now is because I didn't want to rely on others.

Although selling a diet guide is nothing new, I've established myself very well in my niche so it's hard at all for me to stand out. I'm already making sales as it is but I have a feeling I could sell more.

You can go to some freelancer websites like freelancer or odesk.
This websites give you some good quality re writers for you.

I'm working with a dietitian I met here In Auroville... She runs a raw vegan restaurant here. We're still adding a few final touches to her product and getting the premiums (bonuses) written.

Although I'll be occupied with her for a while, I'd like to help you out with your sales letter once I'm done working on her project. I can't send you a message on here but would like to know more about your diet guide.

Shoot me an email If you'd be Interested: kbthecopywriter@gmail.com

Cheers,
KB

There are many outsourcing companies online such as if you search on keyword " hire copywriter" , and also from outsource online websites. but before committing anything further you should check the sample writing and portfolio of the copywriter you are going to higher !

Look at it like this... You paid some schmuck $1500.00 to do a crap job. How many more $1500.00 lessons do you want to learn before you've spent more money being cheep than just doing it right the first time? Trying to get high quality work for dirt cheap is a reflection of how serious you are about your business...

...After all, this is a frickin gold mine market you can make millions in. So paying for a good letter or VSL is worth it.

Now, do you have a funnel? You need that and you need to optimize it. That's how the guys I write for do everything in all markets, and they crush it every time.

The only way you might attract someone with the chops you seek is by offering a considerable equity share, because that other stuff you listed really is not at all worth a good copywriter to shave a few grand off the bill.

I wouldn't sneeze at a 1% conversion rate... I personally sold over $1 million dollars worth of a weight gain program that had a 1% conversion rate.

The key, of course, was I had a good email sequence that build rapport and coaxed them into a soft sale.

Also, the backend was important as well, since that one initial sale that basically broke even... led to an average total sale of $325.

So, your 1% conversion could be a gold mine with the right kind of follow up and back ends.

I personally know 5 to 6 fitness marketers who are making a ton of money with LESS than a 1% conversion rate on the front... because they've got a proven established funnel.

so, I get that you're trying to boost your conversions from 1%... which you should always be testing to try and improve... but lots of money has been made online and off with conversion rates around 1%... I know from experience.

If you put in some great email follow ups with proven backends (yours or aff products) that 1% conversion rate could put some nice cash in your pockets.

Forget about hiring a rewrite. Most top-notch copywriters won't do a rewrite because if the original piece didn't have the right hook/theme/sales angle then you're looking at needing to write something from scratch instead.

In terms of conversion rates, they're important to keep an eye on but it's just as important to focus on ROI. With as many cheap traffic sources that are available these days, a 1% conversion rate could mean you're making a lot of money every month from that one product.

You may be able to just focus on optimizing what you already have to increase sales.

The other thing to focus on is setting up a full marketing funnel. That will help you maximize your site's ROI.

Don't know who you hired but speaking from personal experience, it's not uncommon for me to need a month or more to deliver a project. With some very large projects, it has taken me 3-4 months to deliver it. However, I make it a point of keeping my clients in the loop on how things are progressing on my end and they were aware of the timeline before agreeing to work with me.

None that I know of unless you're just getting a paid critique. A top-quality salesletter or VSL can take a lot of time to create from scratch. So you're paying for a copywriter's expertise AND their working time.

As for your other "offer" points, those are pretty much expected by every copywriter I know. The exception being offering to do some of the writing for them. A lot of copywriters, including me, don't expect our clients to do more than offer up feedback on what we've written. We expect high-quality sales copy to be written by ourselves... we don't have the same expectation from our clients.

Speaking from my experiences in this niche, there is a "formula" but it's not static. It changes from time to time and there's more than one factor which can change what variation of the "formula" that you need to use. That's part of what you're getting when you pay $8-15K plus royalties... you're getting access to someone who knows the "formula", what's working best right now, and how the formula has to be adjusted to work for your product.

But the copywriters who know the "formula" and how to really work with it... they're not going to work on the cheap. Put yourself in their shoes. If you had the ability to command $8-15K plus royalties for a project, then why would you take on the same type of project for $1K or less?

To be honest, I think your best course of action is to save up your money and hire a copywriter where their compensation is the project fee plus ongoing royalties. With the ongoing royalties, your copywriter will continue to work with you to optimize sales so that both of you reap the optimization rewards.

Best of luck,

Mike