Old vs. new headline - I need tips!!!

The latter two are better... but not great.

Think about emotion. I'm not getting much from the headlines. I like big, specific numbers. Your readers will too. Think about putting some stats in there about how much you've made (really made)

Did you try this one?

"Start Making Money From Other People's Products!"

why do you think "getting focussed" is a strong appeal
for your headline?

You've tried to cram several ideas into all of these headlines -
this is not what I prefer to do (though I cannot prove that
it never works).

Boil your main BOLD headline down to a single concentrated
word-image. If your word image lacks differentiation from
your competition don't worry about it at this stage. You need
to clearly figure out what the single most compelling
benefit it.

I've told you in the past, Petra, that you need to differentiate
your sales message so your book is not "just another affiliate
marketing ebook" - but realistically you do need to hit the
same appeals that are proven to work with all top-selling
make-money books.

ie.

-easy money
-fast cash
-Minimal effort

As much as these appeals are B.S. they are what gets
attention - which is what your headline needs to do. If
you've overcome lack of focus and discovered a blueprint
to niche-selection (which may be too abstract a concept
for your market's awareness) then put that stuff in your
story about how YOU went from failure to success in
Affiliate marketing.

Incidentally "How I Raised Myself From Failure To Success In Selling"
is one of the great headlines of all time for what is basically
a make money product - because implicit within the
headline are very powerful ideas that tie into salespeople's
values, aspirations, frustrations. There is depth to it - it creates
an image in the frustrated salesperson's mind instantly without
explicitly stating a lot of problems struggling salespeople have
and KNOW they have, like time-management, call-reluctance,
self-esteem, weak-closing skills and so forth.

"Discover The Easy Way To Affiliate Marketing Profits!"
"No Trial, No Failure. The Fast Way To Successful Affiliate Marketing!"

Hi PetraW,

I'm *very* new to all this myself, so please take what I say with a grain of salt, but I'd just like to point out a basic law of marketing: know thy customer.

If you are advertising to existing Internet Marketers, your headline offers nothing novel or interesting. What are you offering that they don't already know? You need something to catch the eye: "Learn the same system that I used to make $68,000 from last months junk mail".

I'd click on something like that just out of curiousity but "earn money + affiliate" sounds like pretty standard stuff to me even with me as a super newbie. I wouldn't look twice.

If you are advertising to the rank-and-file internet users looking for a business opportunity, do they even know what an "affiliate niche blog" *is* or why they should have one? If not, teach them why they need one and why you are the person to show them... but not not in your headline. The headline is the hook to get them excited and make them want to learn more. THEN you can educate them.

Let your vocabulary match your audience so your words feel as comfortable as their own thoughts... that's when you've gotten inside the head of your customer!

The internal dialog of some of your target audience with those current headlines might be something to the effect of "these confusing and frustrating internet words are going to magically end the confusion and frustration in my life? I don't think so."

Maybe something with a broader and more generic appeal might do better. Everyone knows what a vaccuum is, right?

"Let me teach you how to build your own personal Internet Money Vaccuum that sucks money from all over the globe and into your bank account even while you Sleep!"

Heck. I'd buy that.

Good luck!

- PsiCat