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Capturing Images For "Swipe File"

by Mark Wise
4 replies
Got a question - something I've been curious about - and that has to do with bringing ads I want to save into my computer. I'm not exactly stupid when it comes to this, but was wondering about the best way to do it.

For a display ad in a magazine on decent paper, I can see using a high res scanner. But for a newspaper ad, ads on cheap paper, or images that are larger than the platen on my scanner, what's the best option? Attaching the ad to a piece of whiteboard and shooting it with a digital camera?

Now once I have the image into my computer, what's the best format to save the image in? I know jpeg isn't the best option as you can't enlarge it because it's in pixels, so what would you recommend?

I've noticed a number of people here have shared links to ads they've saved. You generally see something like "Image 800px Ã-- 1,100px (scaled to 325px Ã-- 447px)" if you check the image info. Hover over the image and you get that little microscope that you can click on to get it full size. How does that come about? Is that some software program or a function of style sheets?

If you can clear this up for me, it would be much appreciated.

Thanks!
#capturing #images #swipe file
  • Profile picture of the author Alex Cohen
    Generally, copywriters who swipe hard-copy sales pieces keep them in a physical file of some kind.

    Those who swipe ads on the internet keep them in computer files.

    There are of course exceptions (both ways), but most do it as I've explained.

    Alex
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    • Profile picture of the author Mark Wise
      Originally Posted by Alex Cohen View Post

      Those who swipe ads on the internet keep them in computer files.
      Yeah, thanks guys.

      But my question had to do more with when you want to share those files with say others on this forum.

      For example, the other day a member shared this swipe:

      Originally Posted by joe golfer View Post

      When you go to that link, you see a 800px Ã-- 1,100px PNG image (scaled to 325px Ã-- 447px). If you hover over the ad, there's a little microscope that brings the image up to full size if you click on it.

      My question is, what program do you use that allows you to do that?

      BTW, Kinkos, or a local print shop, would have a bigger than "normal" scanner is a good idea. Never thought about that. Would be good for newspaper ads.
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      • Profile picture of the author Andrew Gould
        Originally Posted by Mark Wise View Post

        My question is, what program do you use that allows you to do that?
        It's your browser automatically resizing the image to fit your screen.
        Signature

        Andrew Gould

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  • Profile picture of the author colmodwyer
    Phone camera might work for smaller stuff. And for bigger stuff, I'd assume Kinkos or the like would have a bigger than "normal" scanner, but I haven't really looked into that.

    For print, I've been trying to "digitalize" what I can but it's a huge undertaking. I've got three boxes to get through, and a single promo can take 20 - 30 minutes to scan!

    So just as Alex said, I've got two swipe file formats... dreaming of having everything digital.

    Colm
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