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300% Sales Increase On Amazon Kindle, Just By Changing the Copy

by sethczerepak
15 replies
First, I'd like to thank Marcia Yudkin for pointing this out.

I Made the ironic mistake of not taking my own advice on my kindle book description. I rewrote it last week, using a cool technique that talks directly to the subconscious. It made more sales in one week than I did all last month.

I explain how in this video.

https://www.youtube.com/watch?v=uXdveT9mXrQ
#300% #amazon #changing #copy #increase #kindle #sales
  • Profile picture of the author rakhwas
    Amazing im watching it now, thanks for making this guide!

    I'll post a review on it after i have watched it!
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    • Profile picture of the author marciayudkin
      First, I'd like to thank Marcia Yudkin for pointing this out.
      You're not alone in making this mistake.

      In my Kindle marketing course, I list close to a dozen common mistakes in Amazon book descriptions that come from not understanding the way the book description functions for shoppers.

      Amazon is a far different marketing environment from selling something primarily on one's own website or through JVs.

      Anyway, glad to know you made the needed changes and that you're getting better results now.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author serryjw
        Can't wait to buy your course...What a GREAT THREAD.

        Namaste,
        Serry
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  • Profile picture of the author oniram
    Very interesting! Think I'll they that approach on one of my Kindle books.
    Thanks
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  • Profile picture of the author JaredRhodenizer
    Seth, been doing this method but using bold instead of all caps. Do you think it makes a difference?
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    http://MaskedMarketing.com
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    • Profile picture of the author sethczerepak
      Originally Posted by JaredRhodenizer View Post

      Seth, been doing this method but using bold instead of all caps. Do you think it makes a difference?
      It does, so does highlighting or underlining. Anything that makes the word stand out. Depends mainly on what the media allows you to do.

      You can do it from stage too, but it's trickier.
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  • Profile picture of the author fergab
    very nice i like it thanks booth of you sethczerepak and Marcia Yudkin.
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    • Profile picture of the author Petar P
      Thanks.

      I learned something from your video.
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  • Profile picture of the author ItsJasonWright
    If you had the option in your copy, is there any info on whats easier for the eye to absorb (meaning more effective).... caps vs bold vs underline?
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    • Profile picture of the author sethczerepak
      Originally Posted by ItsJasonWright View Post

      If you had the option in your copy, is there any info on whats easier for the eye to absorb (meaning more effective).... caps vs bold vs underline?
      I've done quite a bit of split testing and bold seems to get better attention. I suspect its because we're conditioned to look for bold print. That's how host school books, even into college are laid out.

      In fact, my brother and I both avoided reading college text books and still graduated with honors because of the "bold type theory." Maybe that's it, maybe it's not...but it makes sense.

      Caps and yellow highlighting come in a close second (haven't had much success with other colors). Since you can't use pbold on Amazon descriptions, I went for caps.
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  • Profile picture of the author JackLocke
    thanks for the video... short and sweet
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  • Profile picture of the author serryjw
    TALK about a AW HAH moment...After a lifetime of selling this is one hell of a nugget. Buying the book and will post after reading it.. Have you tried using this in business sales emails?

    Namaste,
    Serry
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    • Profile picture of the author sethczerepak
      Originally Posted by serryjw View Post

      TALK about a AW HAH moment...After a lifetime of selling this is one hell of a nugget. Buying the book and will post after reading it.. Have you tried using this in business sales emails?

      Namaste,
      Serry
      I've used this in every kind of media, every niche and selling all kinds of products. Human beings are pattern seeking, so it's more about appealing to human nature than the media of delivery.
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  • Profile picture of the author Ged3
    Thank you for sharing this information,

    Its good of you to go into this method in such detail and give such a lot.

    I will definitely be using this technique in my advertising now and what the results!

    Thank you once again.
    Ged
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    Get Buyer Traffic!
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  • Profile picture of the author Mark 99
    Great stuff, I had heard of this technique before but your example was top draw.

    Thank you for posting
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