Busting My Chops to Convert Cold Traffic...
I'm on a mission to convert cold PPC traffic to my site. I have a fitness product geared towards men. It's not on Clickbank but I'm considering offering it there.
I'm split testing price, headlines, and landing pages (optin page vs. sales letter) I don't have a backend funnel (yet) but will develop it as I get more front-end sales.
I think my copy is good, but in fitness, it all comes down to proof and believability. I know I need to get more pictures and testimonials (I'm aggressively working on it) I try to offer a TON of free info right on the sales page to build more trust and good will with my readers.
I'm not asking for a critique of the sales page because when I test paid traffic to it, the market will give me plenty of feedback in terms of sales (or lack thereof) I'm sure my copy and design could be tightened up, but again, the market will tell me that.
More than anything I'm coming here to vent and seek support from other copywriters/entrepreneurs.
I'm spending a lot of time on this and just wondering if I should focus on building my list, or sending traffic straight to my sales page w/ a very low price and building an actual customer list.
Thanks,
Raza
âJudge your success by what you had to give up in order to get it.â
― Dalai Lama XIV
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