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A couple questions (desires & openings)

by Arzak
4 replies
#1. All business owners want more clients, sales, revenue, profit, cash flow, etc. but which specific word really hits home? "Cash flow" is an important measure, but I don't really see it in copy. Why?

#2. What do business owners want to do with some free time? Spend it being more productive by reinvesting it into their business, or use it for pleasure?

Or am I overthinking these things? Yeah, I'm indecisive... I think cash flow and pleasure might work better for the more established/stable and profit + productivity for those that are struggling, but I don't really know.

#3. Are openings like the following effective? Do copywriters use something similar?

Do any of these sound like something you'd say?

"I'm really terrible at copywriting. I need to hire someone. How can I find out if someone is good or not?"

"I have too many copywriting questions. I should go ask on the forum again."

"I don't have the time to write, and I wouldn't know where to start anyway."
Excuse the bad example. Anyway, the idea was to get people thinking about their problems, including ones they didn't think of before. And of course, the solutions that they could get. I donn't know if this is a good idea or not, though.

Any input at all would be appreciated. Thanks.
#couple #desires #openings #questions
  • Profile picture of the author ewenmack
    Way...way...way too general.

    If you are attempting to demonstrate you know
    about his biz, his situation, then at a least once mention
    his car repair business...or what ever type it is.

    He's gonna be saying, "dude, you have no idea about my situation"
    with what you've got.

    Go back thinking about what type of biz this one person is running,
    how much awareness he has of turning words into money as your launch pad...
    after he comes to his own conclusion, your copywriting just might be the solution
    to the problem he couldn't solve, or for that matter, nobody else could either.

    Best,
    Ewen
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    • Profile picture of the author Arzak
      Originally Posted by ewenmack View Post

      Way...way...way too general.

      If you are attempting to demonstrate you know
      about his biz, his situation, then at a least once mention
      his car repair business...or what ever type it is.

      He's gonna be saying, "dude, you have no idea about my situation"
      with what you've got.

      Go back thinking about what type of biz this one person is running,
      how much awareness he has of turning words into money as your launch pad...
      after he comes to his own conclusion, your copywriting just might be the solution
      to the problem he couldn't solve, or for that matter, nobody else could either.

      Best,
      Ewen
      Sorry if I wasn't clear. I want to know which "metric" business owners typically look for, and what they want to do with their time. Or how I could find out that info. That's all.

      For the third one, it was just an example (I used copywriting as an example since that's the forum section I'm in lol). I'm looking for opinions on the "structure" or idea of it and examples if it's been done.

      Thanks!
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      • Profile picture of the author Tim R
        Originally Posted by Arzak View Post

        Sorry if I wasn't clear. I want to know which "metric" business owners typically look for, and what they want to do with their time. Or how I could find out that info. That's all.Thanks!
        It's that you're being too general when you talk about business owners, as if they are all the same.

        There are so many different types of businesses and their owners are all different, you can't hope to appeal to all of them in one letter.

        Nobody can tell you that all business owners have exactly the same desires. This is where you need to be more specific about who you're appealing to and write like you are speaking directly to them.

        How can you find out the information you want? Research.
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        • Profile picture of the author Arzak
          Originally Posted by Tim R View Post

          It's that you're being too general when you talk about business owners, as if they are all the same.

          There are so many different types of businesses and their owners are all different, you can't hope to appeal to all of them in one letter.

          Nobody can tell you that all business owners have exactly the same desires. This is where you need to be more specific about who you're appealing to and write like you are speaking directly to them.

          How can you find out the information you want? Research.
          Thanks, and yes, I agree. I have no choice but to go in blind though, so that's why I want to know what was more common or typical to start with. I guess I'll just go with something first and make changes when I know more. All I know is: various industries and sorta high-end/trendy. Does that help at all?

          And any thoughts on the opening thing?

          Surely someone has an opinion
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