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Is it better to use "My" or "Your" in a domain name?

by James Liberty
15 replies
For example, if I were starting a website that taught people how to lose weight, would I be better off buying MyWeightLossJourney.com or YourWeightLossJourney.com

Which one would be better for marketing purposes?
#domain
  • Profile picture of the author xadidas
    I'd buy My because it's shorter. It's your opinion. How it sounds better for you.
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  • Profile picture of the author ewenmack
    Originally Posted by James Liberty View Post

    For example, if I were starting a website that taught people how to lose weight, would I be better off buying MyWeightLossJourney.com or YourWeightLossJourney.com

    Which one would be better for marketing purposes?
    Both "me" and "you" have both worked well.

    Trademe sold for hundreds of millions a few years ago and we know
    how popular youtube is...right?

    Best,
    Ewen
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    • Profile picture of the author Cool Hand Luke
      "My".

      I've seen a few headline split tests between "my" and "your" in the weight loss market and a couple of others. "My" usually won, and the theory is that it's because of how the brain processes the two words. When people see "My" they process it as theirs, as if whatever it is already belongs to them. When they see "Your" they process it as someone else's.

      Obviously it depends how it's used and it's not going to make a 1,000% difference or anything, but I'd still go with "My".
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      • Profile picture of the author ewenmack
        Originally Posted by Cool Hand Luke View Post

        "My".

        I've seen a few headline split tests between "my" and "your" in the weight loss market and a couple of others. "My" usually won, and the theory is that it's because of how the brain processes the two words. When people see "My" they process it as theirs, as if whatever it is already belongs to them. When they see "Your" they process it as someone else's.

        Obviously it depends how it's used and it's not going to make a 1,000% difference or anything, but I'd still go with "My".
        Luke, if you are referring to "my" on the action buttons,
        then a whole sequence of events had taken place before that action was taken.

        Best,
        Ewen
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        • Profile picture of the author Cool Hand Luke
          Originally Posted by ewenmack View Post

          Luke, if you are referring to "my" on the action buttons,
          then a whole sequence of events had taken place before that action was taken.

          Best,
          Ewen
          Nope. These were headline tests with an 85/15 mix of cold traffic to warm traffic done over 27,000 unique clicks. The product owner was testing sending visitors directly to this particular tripwire and tried out different headlines followed by headline format changes (animated vs. static, Tahoma vs. Impact, etc).

          "My" didn't win after everything was said and done but it trounced the same headline with "Your" in it.

          Hence, why if I'm choosing between the two options (if I had to) I'd still go with "My" in a pinch. I don't like to speculate anymore because testing, of course, provides the right answer 100% of the time.
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      • Profile picture of the author sethczerepak
        Originally Posted by Cool Hand Luke View Post

        "My".

        I've seen a few headline split tests between "my" and "your" in the weight loss market and a couple of others. "My" usually won, and the theory is that it's because of how the brain processes the two words. When people see "My" they process it as theirs, as if whatever it is already belongs to them. When they see "Your" they process it as someone else's.

        Obviously it depends how it's used and it's not going to make a 1,000% difference or anything, but I'd still go with "My".
        You practically stole my response word for word.
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  • Profile picture of the author PLR365
    My - it's more personalised - clients like to learn from real people who've been there and done that.
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  • Profile picture of the author Entreventurer
    It's better to avoid both.
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    • Profile picture of the author Cool Hand Luke
      Originally Posted by Entreventurer View Post

      It's better to avoid both.
      :rolleyes:
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    • Profile picture of the author JakeRhodes
      Originally Posted by Entreventurer View Post

      It's better to avoid both.
      What makes you say that?
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      • Profile picture of the author Entreventurer
        Originally Posted by JakeRhodes View Post

        What makes you say that?
        Any domain with more than one word after "my" ("your", "his", her" etc.) does not look good.

        Compare "MyJourney.com" or "YourWeight.com" with "MyWeightLossJourney.com". Most people won't bother to read and remember anything that goes after the first two words.

        It's hard to find a good unregistered domain like "My<word>.com", so I'd prefer to get something like "<word1><word2>.com" instead.

        Go to Domain Name Generators and Contests | NameStation for a lot of great two word domain ideas.
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    • Profile picture of the author amcg
      Originally Posted by Entreventurer View Post

      It's better to avoid both.
      This. The MySpace cliche will be applied to any site that begins with My now unfortunately despite it being a short, easy to pronounce prefix.
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      • Profile picture of the author sethczerepak
        Originally Posted by amcg View Post

        This. The MySpace cliche will be applied to any site that begins with My now unfortunately despite it being a short, easy to pronounce prefix.
        lol, where do people come up with this ^ stuff?
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  • Profile picture of the author akash47
    In my opinion, I think it depends most on your target audience. If it's older people "your", if it's younger people "my". Because old people see the internet as something foreign and younger people love when it's all about them.
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  • Profile picture of the author Gaurav Barot
    I offer to suggest you some terrific, unique and catchy domain names to you.

    But if it's a tossup between "Your" and "My", I would side with "My". It's deliciously short.
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